E-Commerce 2021: Business, Technology, and Society, 16th edition

Published by Pearson (July 27, 2021) © 2022

  • Kenneth C. Laudon New York University
  • Carol Guercio Traver Azimuth Interactive , New York University

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ISBN-13: 9780136931829 (2021 update)
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E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce. The text offers coverage of key concepts and the latest empirical and financial data. You'll benefit from hundreds of examples of companies such as Facebook®, Google®, Amazon®, Uber® and WhatsApp® that illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The entire 16th Edition has been updated through October 2020, and includes current coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. Each chapter features job postings from online companies for entry-level positions with guidance that will help you apply course knowledge to likely interview questions.

PART 1: INTRODUCTION TO E-COMMERCE

  1. The Revolution Is Just Beginning
  2. E-commerce Business Models and Concepts

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

  1. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
  2. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  3. E-commerce Security and Payment Systems

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES

  1. E-commerce Marketing and Advertising Concepts
  2. Social, Mobile, and Local Marketing
  3. Ethical, Social, and Political Issues in E-commerce

PART 4: E-COMMERCE IN ACTION

  1. Online Retail and Services
  2. Online Content and Media
  3. Social Networks, Auctions, and Portals
  4. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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