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Management Information Systems: Managing the Digital Firm, 16th edition

Published by Pearson (September 15, 2020) © 2020

  • Kenneth C. Laudon New York University
  • Jane P. Laudon New York University
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For introductory courses in IS (information systems) and MIS (management information systems).

Laudon's essential case-based text for the study of IS in business today

Management Information Systems: Managing the Digital Firm is a comprehensive overview of IS that draws connections between MIS and business performance. The text's real-world case studies reveal how well-known companies use IT to solve problems and achieve business objectives. Students will develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.

The 16th Edition covers current industry and technology changes and builds practical job-seeking skills in every chapter.

Hallmark features of this title

Integrated hands-on learning

  • Hands-on MIS Projects at the end of each chapter include 3 project types: management decision problems; a software exercise using Microsoft® Excel™, Access™, or web page and blog creation tools; and a project that develops Internet business skills.
  • A Collaboration and Teamwork Project in each chapter develops teamwork and presentation skills, with options for using open source collaboration tools such as Google Drive™ or Google Docs™.

Student-focused

  • Learning objectives are organized around study questions to focus student attention. Each chapter concludes with a review summary and review questions drawing on these study questions.

New and updated features of this title

Integrated hands-on learning

  • NEW: 2 brief Interactive Sessions per chapter are cases redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.

Real-world applications

  • UPDATED: Case studies using current examples show how well-known companies use information systems to achieve business objectives (e.g., Uber®, NFL®, Facebook®, Crayola®, Walmart®, Amazon®, Google®, Starbucks®, and GE®).
  • NEW: A Career Opportunities section in each chapter provides job hunting and career building tools, including a chapter-related entry-level job description, interview preparation, business-related interview questions, and tips for answering those questions.

Current coverage

  • UPDATED: Ch. 11 includes new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI.
  • EXPANDED: Coverage of social business examines “deep learning,” supervised and unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database and FinTech.
  • UPDATED: coverage, figures, tables, and cases reflect the latest industry and MIS research as of Sept. 2018.

Features of MyLab MIS for the 16th Edition

  • Career resources include job-hunting guides, instructions for building a digital portfolio, and guidance in incorporating MIS knowledge into resumes, cover letters, and job interviews.
  • MIS Decision-Making Sims put students in professional roles and give them the opportunity, through real-world business challenges, to apply course concepts and develop decision-making skills.
  • Excel and Access Grader Projects seamlessly integrate Microsoft Excel and Access content into the course and save instructors from having to manually grade spreadsheets.
  • Conceptual videos collection within the eTextbook consists of 45 conceptual videos of 3 to 5 minutes each. Using contemporary animation, Ken Laudon walks students through three of the most important concepts in each chapter.

PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge and Artificial Intelligence
12. Enhancing Decision Making
13. Building Systems
14. Managing Projects
15. Managing Global Systems

About our authors

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. 

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems. Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Stern School of Business. She maintains a lifelong interest in the languages and civilizations of East Asia. The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.

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