Management Information Systems: Managing the Digital Firm, 16th edition

Published by Pearson (February 28, 2019) © 2020

  • Kenneth C. Laudon New York University
  • Jane P. Laudon New York University
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Management Information Systems: Managing the Digital Firm provides you with a comprehensive overview of information systems, while drawing connections between MIS and business performance. You'll benefit from the text's real-world case studies that reveal how well-known companies use IT to solve problems and achieve business objectives. With the Laudons' expert guidance, you'll develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.

The 16th Edition has been thoroughly updated to cover current industry and technology changes. A new Career Opportunities section in each chapter provides job hunting and career building tools, including a chapter-related entry-level job description, interview preparation, business-related interview questions, and tips for answering those questions.

PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge and Artificial Intelligence
12. Enhancing Decision Making
13. Building Systems
14. Managing Projects
15. Managing Global Systems

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