Economics for Managers, 3rd edition

Published by Pearson (July 23, 2021) © 2014

  • Paul G. Farnham Georgia State University

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ISBN-13: 9780137502233 (2021 update)
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Using cases and real-world examples, Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics from a managerial decision-making perspective. Examine how economic forces can affect your business and the factors you need to consider when making business decisions.

Brief Contents

PART 1. MICROECONOMIC ANALYSIS

  1. Managers and Economics
  2. Demand, Supply, and Equilibrium Prices
  3. Demand Elasticities
  4. Techniques for Understanding Consumer Demand and Behavior
  5. Production and Cost Analysis in the Short Run
  6. Production and Cost Analysis in the Long Run
  7. Market Structure: Perfect Competition
  8. Market Structure: Monopoly and Monopolistic Competition
  9. Market Structure: Oligopoly
  10. Pricing Strategies for the Firm

PART 2. MACROECONOMIC ANALYSIS

  1. Measuring Macroeconomic Activity
  2. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy
  3. The Aggregate Model of the Macro Economy
  4. International and Balance of Payments Issues in the Macro Economy

PART 3. INTEGRATION OF THE FRAMEWORKS

  1. Combining Micro and Macro Analysis for Managerial Decision Making

SOLUTIONS TO EVEN-NUMBERED PROBLEMS

GLOSSARY

INDEX

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