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Business Analytics, 3rd edition

Published by Pearson (January 4, 2019) © 2020

  • James R. Evans University of Cincinnati

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For business statistics courses.

A balanced and holistic approach to business analytics

Business Analytics teaches the fundamentals of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students learn how to apply basic principles, use integrated analytics software, communicate with analytics professionals, and effectively interpret analytic models to make better business decisions.

The 3rd Edition has gone through an extensive revision and now relies solely on Excel®. Analytic Solver can now also be found in online supplements to accommodate new software updates, so students are prepared to use these same tools when they graduate.

Hallmark features of this title

  • 5 Parts of the text guide students through the information. They cover the foundations of business analytics, descriptive analytics, predictive analytics, prescriptive analytics, and making decisions.
  • Numbered Chapter Sections with Check Your Understanding questions let students review fundamental concepts.
  • Analytics in Practice sections describe real applications in business.
  • Integrated Cases let students think independently and apply the tools at a higher level of learning.
  • Key terms and their definitions assist students as they review the chapter and study for exams.
  • Data Sets and Excel Models are used in examples and problems, and are available to students on the author's website.

New and updated features of this title

  • NEW: Material covers the latest business analytics principles and techniques. It includes using Excel to manage spreadsheet data (Ch. 2); combinations and permutations (Ch. 5); using data visualization for confidence interval comparison (Ch. 6); Excel approaches for double exponential smoothing (Ch. 9); data mining techniques (Ch. 10); and Solver functionality (Ch. 15).
  • UPDATED: End-of-Chapter Problems and Exercises help reinforce the material in the chapter, and have been revised for added clarity.
  • NEW: An Appendix in Chapter 1 reviews basic Excel skills, and is used throughout the book.
  • NEW: Technology Help boxes provide useful summaries of key Excel functions and procedures.
  • NEW: The 3rd Edition now relies solely on native Excel, and is independent of platforms. This makes it easy to use for students with either PCs or Macs.
  • UPDATED: Online supplements provide detailed info and examples for using StatCrunch and Analytic Solver for Education. These provide more powerful tools for data mining, Monte-Carlo simulation, optimization, and decision analysis.

Features of MyLab Business Statistics for the 3rd Edition

  • Question Help consists of homework and practice questions to give students unlimited opportunities to master concepts. Learning aids walk students through the problem, giving them assistance when they need it most.
  • The Getting Ready for Statistics Library contains more than 450 exercises to ensure students have mastered the needed developmental math topics before beginning their course.
  • Pearson eText is an easy-to-use digital textbook, available with MyLab, which lets students read, highlight and take notes all in one place, even when offline.
  • Using proven, field-tested technology, auto-graded Excel Projects let you seamlessly integrate Microsoft® Excel® content into your course without having to manually grade spreadsheets.
  • StatCrunch, a powerful, web-based statistical software, is integrated into MyLab so students can quickly and easily analyze data sets from their text and exercises.
    • NEW: StatCrunch Projects consist of a series of questions about a large data set to provide a deeper dive on business statistics topics.

Highlights of the DIGITAL UPDATE for MyLab Statistics (available for Spring 2024 classes)

Instructors, contact your sales rep to ensure you have the most recent version of the course.

  • Almost 100% exercise coverage for available problems is provided (626 exercises of a possible 628 problems), versus 300 for 628 problems in the regular 3rd Edition.
  • Updated sample assignments from the regular 3rd Edition course now include problems developed for the Digital Update course. 

Features of MyLab Statistics for the 3rd Edition 

  • Question Help consists of homework and practice questions to give students unlimited opportunities to master concepts. Learning aids walk students through the problem, giving them assistance when they need it most.
  • Auto-graded Excel Projects let you integrate Microsoft® Excel® content into your course without having to grade spreadsheets manually.
  • StatCrunch® is integrated into MyLab® so students can quickly and easily analyze data sets from their text and exercises.
  • Pearson eTextbook  is an easy-to-use digital textbook, available with MyLab, which lets students read, highlight and take notes all in one place, even when offline.
  1. Introduction to Business Analytics
    • Appendix A1: Basic Excel Concepts
  2. Database Analytics
  3. Data Visualization
    • Appendix A3: Additional Windows Tools for Data Visualization and Tableau Software
  4. Descriptive Statistics
    • Appendix A4: Additional Excel Windows Charts for Descriptive Statistics
  5. Probability Distributions and Data Modeling
  6. Sampling and Estimation
  7. Statistical Inference
  8. Trendlines and Regression Analysis
  9. Forecasting Techniques
    • Online Supplement: Advanced Forecasting Techniques Using XLMiner
  10. Introduction to Data Mining
  11. Spreadsheet Modeling and Analysis
  12. Monte Carlo Simulation and Risk Analysis
  13. Linear Optimization
  14. Integer and Nonlinear Optimization
  15. Optimization Analytics
  16. Decision Analysis

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