Integrated Advertising, Promotion, and Marketing Communications, 9th edition

Published by Pearson (March 8, 2021) © 2022

  • Kenneth E Clow University of Louisiana at Monroe
  • Donald E Baack Pittsburg State University

eTextbook on Pearson+

ISBN-13: 9780137344345 (2021 update)
per month
Pay monthly or
pay undefined one-time
Buy nowOpens in a new tab
Instant access

eTextbook rental includes

  • Instant access to eTextbook
  • Search, highlight, and notes
  • Create flashcards
Products list
$79.99
Rent nowOpens in a new tab

Details

  • A print text you can rent
  • Fulfilled by eCampus.com
  • Option to keep after rental expires
Products list
$99.99
Buy accessOpens in a new tab
14 day temporary access available

Access details

  • Instant access once purchased
  • Anytime, anywhere learning via mobile app
  • Register via course invite or LMS link (Blackboardâ„¢, Canvasâ„¢, Moodle or D2L®)

Features

  • All-in-one digital learning platform
  • Integrated videos and rich multimedia
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • App syncs progress across devices

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps you understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers.

With added tools in the 9th Edition to help you apply concepts to real-­life situations, you'll understand the vital links marketers use to connect and interact with customers.

PART 1: THE IMC FOUNDATION

  1. Integrated Marketing Communications
  2. Brand Management
  3. Buyer Behaviors
  4. The IMC Planning Process

PART 2: IMC ADVERTISING TOOLS

  1. Advertising Campaign Management
  2. Advertising Design
  3. Traditional Media Channels

PART 3: DIGITAL AND ALTERNATIVE MARKETING

  1. Digital and Mobile Marketing
  2. Social Media
  3. Alternative Marketing

PART 4: IMC PROMOTIONAL TOOLS

  1. Database and Direct Response Marketing and Personal Selling
  2. Sales Promotions
  3. Public Relations and Sponsorship Programs

PART 5: IMC ETHICS, REGULATION, AND EVALUATION

  1. Relations and Ethical Concerns
  2. Evaluating an Integrated Marketing Program

This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication are fully described. The publication supports text reflow, is screen-reader friendly, and contains no content hazards known to cause adverse physical reactions.

Need help? Get in touch