International Business: The New Realities, 5th edition

Published by Pearson (September 15, 2020) © 2020

  • S Tamer Cavusgil Georgia State University
  • Gary Knight Willamette University
  • John R. Riesenberger President, Consilium Partners , Thunderbird School of Global Management (retired)

eTextbook on Pearson+

ISBN-13: 9780135636831 (2020 update)
per month
Pay monthly or
pay undefined one-time
Buy nowOpens in a new tab
Instant access

eTextbook rental includes

  • Instant access to eTextbook
  • Search, highlight, and notes
  • Create flashcards
Products list
$79.99
Rent nowOpens in a new tab

Details

  • A print text you can rent
  • Fulfilled by eCampus.com
  • Option to keep after rental expires

MyLab Management with Pearson eText for International Business: The New Realities

Purchasing Instructions

This form contains two groups of radio buttons, one for Exam Pack purchasing options, and one for standard purchasing options. Only one option can be chosen for purchase. Any option that is selected will deselect any previously selected purchase option.

MyLab Management with Pearson eText for International Business: The New Realities + subscription to Study & Exam Prep

Please select an option to purchase
Buy nowOpens in a new tab

Platform features

  • Pearson+ eTextbook with study tools
  • Tailored feedback on assignments
  • Interactive course-specific content
  • Real-time analytics and insights
Requires a Course ID, a link from your instructor or an LMS link (Blackboard™, Canvas™, Moodle or D2L®)

International Business: The New Realities connects to those of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group: their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.

As such, the 5th Edition features updated cases, examples and exercises that address these interests and issues such as the competitive job market and challenges faced by advanced economies. As a result, you'll be prepared for a successful career in international business.

PART 1: FOUNDATION CONCEPTS
1. Introduction: What Is International Business?
2. Globalization of Markets and the Internationalization of the Firm

PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
3. The Cultural Environment of International Business
4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
5. Theories of International Trade and Investment
6. Political and Legal Systems in National Environments
7. Government Intervention and Regional Economic Integration
8. Understanding Emerging Markets
9. The International Monetary and Financial Environment
10. Financial Management and Accounting in the Global Firm

PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT
11. Strategy and Organization in the International Firm
12. Global Market Opportunity Assessment

PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS
13. Exporting and Global Sourcing
14. Foreign Direct Investment and Collaborative Ventures
15. Licensing, Franchising, and Other Contractual Strategies

PART 5: FUNCTIONAL AREA EXCELLENCE
16. Marketing in the Global Firm
17. Human Resource Management in the Global Firm

This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication are fully described. The publication supports text reflow, is screen-reader friendly, and contains no content hazards known to cause adverse physical reactions.

Need help? Get in touch