Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, 8th edition

Published by Pearson (September 18, 2020) © 2019

  • Courtland L. Bovee
  • John V. Thill

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ISBN-13: 9780136878759 (2020 update)
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Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips you with the necessary skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening and presentation strategies in a contemporary manner.

The 8th Edition provides numerous exercises, tools and online resources to prepare you for the new reality of mobile communications, and emerging trends, for a bright start in the business.

PART 1: BUSINESS COMMUNICATION FOUNDATIONS

  1. Professional Communication in Today's Digital, Social, Mobile World
  2. Collaboration, Interpersonal Communication, and Business Etiquette

PART 2: THE 3-STEP WRITING PROCESS

  1. Planning Business Messages
  2. Writing Business Messages
  3. Completing Business Messages

PART 3: BRIEF BUSINESS MESSAGES

  1. Crafting Messages for Digital Channels
  2. Writing Routine and Positive Messages
  3. Writing Negative Messages
  4. Writing Persuasive Messages

PART 4: LONGER BUSINESS MESSAGES

  1. Understanding and Planning Reports and Proposals
  2. Writing and Completing Reports and Proposals
  3. Developing and Delivering Business Presentation

PART 5: EMPLOYMENT MESSAGES AND JOB INTERVIEWS

  1. Building Careers and Writing Resumes
  2. Applying and Interviewing for Employment

APPENDICES

  1. Format and Layout of Business Documents
  2. Documentation of Report Sources
  3. Correction Symbols

Handbook of Grammar, Mechanics, and Usage

Answer Key

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