Marketing for Hospitality and Tourism, 8th Edition © 2021
Philip Kotler | John T. Bowen | Seyhmus Baloglu

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.
The 8th Edition features an engaging digital marketing chapter with current applications, as well as all-new in-class exercises, case studies and industry examples.
The people and stories of hospitality
- The roles of hospitality marketing are explored in detail, including how they fit into broader operations. These roles include general manager, human resource manager, food and beverage manager, and front- and back-office staff.
- Boxed marketing highlights help students connect the chapter material to real people and examples in the industry.
Engaging learning aids
- Lively, full-color photographs, drawings and tables bring concepts to life.
- Experiential exercises prompt students to analyze marketing tactics used in the industry to deepen their understanding of, and ability to apply, chapter concepts.
- Internet exercises prompt learners to become familiar with and evaluate industry-leading websites.
The latest trends in the industry
- Revised: The digital marketing chapter (Ch. 16) has been rewritten by a technology expert to reflect the most up-to-date applications of digital marketing, such as new uses of social media.
- Expanded: Industry examples and illustrations have been woven into each chapter based on instructor feedback, keeping the text relevant and useful.
Critical-thinking exercises
- Updated: All-new case studies present real-world problems for students to analyze, discuss and resolve.
- Updated: In-class exercises follow short 15- to 20-minute lectures on targeted topics to help students stay motivated and focused.
Teaching resources
- Revised: The instructor's manual, test bank and PowerPoint™ slides have been updated, improving quality support for instructors.