Business Essentials, 1st Edition © 2025

Ronald J. Ebert | Ricky W. Griffin

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In Business Essentials, students embark on a comprehensive journey to explore the vast landscape of business. Written in an engaging and accessible style, the program covers key topics for understanding the world of business, including economics, marketing, management, finance, entrepreneurship, and ethics.

  • Revised for high school students
  • Real-world examples and case studies
  • Unique perspectives on effective management, marketing, and strategic planning
  • Powerful Pearson MyLab® platform

Teach business concepts and skills from a variety of perspectives

This program takes a unique approach of teaching from the lens of an employee, an employer, a consumer, and an investor.

Foundational business concepts

Students are provided with a solid foundation in fundamental business concepts, such as entrepreneurship, marketing, finance, management, and economics.

Real-world relevance

The program incorporates real-world examples and case studies from businesses students know and use, making the subject matter more relevant and engaging for students.

Global perspective

Introduce students to the global nature of business, covering topics such as international trade, globalization, and cultural differences in business practices.

Ethical awareness

Addresses ethical considerations in business, teaching students about corporate social responsibility, ethical decision-making, and the importance of integrity in business dealings.

Teaching solutions

Conceptual exercises, real-world applications, and support for all teaching styles

Updated case studies
Case studies feature recent events.

COVID-19 implications
Explore the economic fallout of the COVID-19 pandemic.

Global trends
Highlight the most current trends in globalization.

What’s in it for me?
‘What’s in it for me?’ connects program topics to students’ lives.

Stop and jot
Stop and jot features combine critical thinking with writing practice.

Check your understanding
Check your understanding provides a periodic review of student comprehension.

Photos and imagery
Vivid photos are included throughout each chapter.

Charts, graphs, and diagrams
Information is frequently presented in charts, graphs, and diagrams.

Student-friendly design
Easy-to-read design appeals to visual learners.

Online learning

MyLab

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Frequently asked questions

Grades 9-12

This program is designed for introduction to business management, marketing, and finance courses.

Available student resources include the print edition, Student workbook and Pearson MyLab student access.

Pearson offers custom teacher resources for all programs. Use the contact form on this page to request access to instructor resources for this program.

Student access to the Pearson MyLab can be purchased as 1 access code or a bundle of 6 access codes. All access codes are for use by 1 student, for 1 course, for up to 1 year, and are non-transferable.

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