Better Business, 6th Edition © 2023
Michael R. Solomon | Mary Anne Poatsy | Kendall Martin
Better Business, 6th edition offers a powerful teaching and learning tool to capture the evolving issues and opportunities of business. The textbook features positive and negative business outcomes that create rich prompts for discussion in class.
- Mini chapters focus on key topics in business
- Updated social media strategies and technologies
- Updated art, imagery, and design
- Powerful Pearson Revel® platform
A business Career and Technical Education (CTE) program built for today’s students
Better Business, 6th edition offers a CTE program that turns current business trends into practical insights for students.
Social media emphasis
Helps students understand the impact of social media’s explosive growth throughout every level of the business world.
Conversation starters
Better dialogue fosters better learning. The exercises and readings in Better Business create space for discussions in the classroom that provide room for perspectives and insights.
Time-sensitive updates
Timely examples have replaced older material, ensuring the program content resonates more fully with students.
Revised features
Boxed features and “The List” push students to consider topics in the text with greater depth.
Teaching solutions
Conceptual exercises, real-world applications, and support for all teaching styles
Emphasis on social media
Over 85 percent of the chapters in Better Business feature social media strategies and technologies.
Technology chapter updates
Significant updates in the technology chapter address social media’s significant impact on the world of business.
New exercises
“Connecting the Elements of Business” exercises at the end of each chapter help students discover the impacts of the materials they cover on other aspects of business.
Updated end-of-chapter materials
In the program, nearly 25 percent of the end-of-chapter materials to reflect the most recent events and trends in the business environment.
Encouraging discussion
Instructors receive wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics. These include major economic shifts, changes in technologies, and ever-increasing globalization.
COVID-19 impact
Special attention has been paid to the impact of the COVID-19 pandemic on business in 2020 and 2021.
Updated stories
Stories and examples from the previous editions have been updated to account for further developments.
21st century business models
Topics cover the business of a YouTube influencer, co-branding challenges of Uber and Spotify, the merger of Amazon and Whole Foods, and brand resilience post-COVID.
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Career & Technical Education Catalog
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Frequently asked questions
Grades 9-12
This text is designed for introductory business courses.
Available student resources include the print Student edition and Pearson Revel® student access.
Pearson offers custom teacher resources for all programs. Use the contact form on this page to request access to instructor resources for this program.
Student digital access to Pearson Revel® can be purchased for 1 year. All access codes are for use by 1 student, for 1 course, for up to 1 year, and are non-transferable.