Principles of Graphic Design, 1st Edition © 2024 

Emergent Learning

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Principles of Graphic Design gets your students started on a career in the graphic design industry.

  • Presents graphic design career options 
  • Emphasis on employability and professionalism 
  • Introduces design concepts and skills  
  • Getting started with photography
  • Prepare for industry-recognized certification 

Essential skills of a graphic arts professional 

An introduction to the Arts, A/V Technology and Communications cluster, focusing on essential skills and technology in graphic design careers.

Lay the foundation for career success

Students learn the essential skills of graphic design professionals including goal setting, critical thinking and problem-solving. 

Teach basic design skills

Students learn basic concepts including graphics, fonts, shapes and drawing skills.

Get started with photography

The text introduces the essential skills students need to get started with photography including imaging and layout software. 

Prepare for certification

When implemented in addition to the Adobe Classroom in a Book Series, this program helps prepare students for the Adobe Certified Professional Exam from Certiport®. 

Teaching solutions

Conceptual exercises, real-world applications, and support for all teaching styles

  • Career options 
  • Academic planning 
  • Entrepreneurship 

  • Developing visual skills 
  • Developing creative skills 
  • Colors, skills, and typography 

  • Imaging and publishing software 
  • Printing technologies 
  • Capstone projects 

Career & Technical Education Catalog

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Frequently asked questions

Grades 9-12

This program is designed for the following high school CTE courses:

  • Commercial art 
  • Desktop publishing 
  • Drawing and painting 
  • Graphic arts and printing 
  • Introduction to graphic design 
  • Principles of arts, A/V technology, and communication

Available student resources include the print student edition and student edition eTextbook on Bookshelf by VitalSource®. 

Pearson offers custom teacher resources for all programs. Use the contact form on this page to request access to instructor resources for this program.

Student digital access to the Bookshelf by VitalSource® eTextbook can be purchased as 1 access code or a bundle of 6 access codes. All access codes are for use by 1 student, for 1 course, for up to 1 year, and are non-transferable.

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