Business Communication: Polishing Your Professional Presence, 5th edition

Barbara Shwom
, Lisa Gueldenzoph Snyder

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Business Communication helps you achieve the highest level of professionalism when conducting business. The text uses a powerful communication model to assist you in analyzing, composing and evaluating business communication. It also stresses the importance of clarity, critical thinking, persuasion, goodwill, empathy and inclusiveness in both written and spoken messages.

A heavily revised 5th Edition reflects many changes in the field. Examples and discussion relate business communication to modern technologies, including generative AI, as well as important developments in diversity, equity and inclusion.

ISBN-13: 9780138162023

Subject: Business Communication

Category:

Visual Walk-Through

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

Developing Your Professional Presence
Working with Others: Interpersonal, Intercultural, and Team Communication
Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2: DELIVERING EFFECTIVE MESSAGES

Communicating Routine Messages and Building Goodwill
Communicating Persuasively
Communicating Bad News
Using Social Media in Business

PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

Finding and Evaluating Business Information
Preparing Persuasive Business Proposals
Preparing Business Reports
Preparing and Delivering Business Presentations

PART 4: PERSUADING AN EMPLOYER TO HIRE YOU

Communicating Your Professional Brand: Social Media, Websites, Résumés, Cover Letters, and Interviews

APPENDICES

Formats for Business Documents
Documentation and Reference Styles
Grammar, Punctuation, Mechanics, and Conventions