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Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th edition

  • Thomas L. Wheelen
  • , J David Hunger
  • , Alan N. Hoffman
  • , Charles E. Bamford

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This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For courses in Strategic Management and Business Policy.

 

Utilize a Strategic Management Model to learn and apply key concepts  

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy.

 

Also available with MyLab Management

MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


Students, if interested in purchasing this title with MyLab Management, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

 

Published by Pearson (July 14th 2021) - Copyright © 2018

ISBN-13: 9780137503506

Subject: Management

Category: Strategic Management

Brief Contents

PART 1: Introduction to Strategic Management and Business Policy

  1. Basic Concepts of Strategic Management
  2. Corporate Governance
  3. Social Responsibility and Ethics in Strategic Management

PART 2: Scanning the Environment

  1. Environmental Scanning and Industry Analysis
  2. Organizational Analysis and Competitive Advantage

PART 3: Strategy Formulation

  1. Strategy Formulation: Business Strategy
  2. Strategy Formulation: Corporate Strategy
  3. Strategy Formulation: Functional Strategy and Strategic Choice

PART 4: Strategy Implementation and Control

  1. Strategy Implementation: Global Strategy
  2. Strategy Implementation: Organizing and Structure
  3. Strategy Implementation: Staffing and Directing
  4. Evaluation and Control

PART 5: Introduction to Case Analysis

  1. Suggestions for Case Analysis