Management Information Systems: Managing the Digital Firm, 17th edition
- Kenneth C. Laudon
- , Jane P. Laudon
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Management Information Systems: Managing the Digital Firm provides you with a comprehensive overview of information systems, while drawing connections between MIS and business performance. You'll benefit from the text's real-world case studies that reveal how well-known companies use IT to solve problems and achieve business objectives. With the Laudons' expert guidance, you'll develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.
The 17th Edition has been thoroughly updated to cover the latest industry and technology changes. New coverage includes discussion of the many ways the coronavirus pandemic changed the way businesses use information systems and includes 2 interactive sessions and a chapter-ending case study.
Published by Pearson (May 5th 2021) - Copyright © 2022
ISBN-13: 9780136971542
Subject: Computer Concepts & Applications
Category:
PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
- Information Systems in Global Business Today
- Global E-Business and Collaboration
- Information Systems, Organizations, and Strategy
- Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
- IT Infrastructure and Emerging Technologies
- Foundations of Business Intelligence: Databases and Information Management
- Telecommunications, the Internet, and Wireless Technology
- Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
- Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
- E-commerce: Digital Markets, Digital Goods
- Managing Knowledge and Artificial Intelligence
- Enhancing Decision Making
PART IV: BUILDING AND MANAGING SYSTEMS
- Building Information Systems
- Making the Business Case for Information Systems and Managing Projects
- Managing Global Systems
Glossary
Indexes
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