Microeconomics, 8th edition
- Jeffrey M. Perloff
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For all Intermediate Microeconomics courses at the undergraduate or graduate level.
Using microeconomics to analyze and resolve real-world policy and business problems
A market-leading text, Microeconomics presents economic theory in the context of real, data¿-driven examples, and then develops students’ intuition through hallmark Solved Problems. The text places emphasis on modern theories--such as industrial organization theory, game theory, and transaction cost theory--that are useful in analyzing actual markets, while a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy. The 8th Edition has been substantially updated with new or revised real-world examples, applications, and problems so that students gain a practical perspective, seeing how models connect to real-¿world decisions being made in today’s firms and policy debates.
Also available with MyLab Economics
MyLab™ Economics is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Students, if interested in purchasing this title with MyLab Economics, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
Published by Pearson (September 18th 2020) - Copyright © 2018
ISBN-13: 9780136879527
Subject: Economics
Category: Intermediate Microeconomics
Brief Table of Contents
- Introduction
- Supply and Demand
- Applying the Supply-and-Demand Model
- Consumer Choice
- Applying Consumer Theory
- Firms and Production
- Costs
- Competitive Firms and Markets
- Applying the Competitive Model
- General Equilibrium and Economic Welfare
- Monopoly
- Pricing and Advertising
- Oligopoly and Monopolistic Competition
- Game Theory
- Factor Markets
- Interest Rates, Investments, and Capital Markets
- Uncertainty
- Externalities, Open-Access, and Public Goods
- Asymmetric Information
- Contracts and Moral Hazards