Pearson+

Managerial Economics and Strategy, 3rd edition

  • Jeffrey M. Perloff
  • , James A. Brander

  • Study simpler and faster

    Use flashcards and other study tools in your eTextbook

  • Watch and learn

    Videos & animations bring concepts to life

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place

Managerial Economics and Strategy uses modern theories, business examples and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers.

The 3rd Edition features new discussions, mini cases and exercises. With this text, you'll be well-prepared to apply what you've learned to your decision-making in the real world.

Published by Pearson (September 15th 2020) - Copyright © 2020

ISBN-13: 9780135640869

Subject: Economics

Category: Managerial Economics

1. Introduction
2. Supply and Demand
3. Empirical Methods for Demand Analysis
4. Consumer Choice
5. Production
6. Costs
7. Firm Organization and Market Structure
8. Competitive Firms and Markets
9. Monopoly
10. Pricing with Market Power
11. Oligopoly and Monopolistic Competition
12. Game Theory and Business Strategy
13. Strategies over Time
14. Managerial Decision Making Under Uncertainty
15. Asymmetric Information
16. Government and Business
17. Global Business

Answers to Selected Questions
Definitions
References
Sources for Managerial Problems, Mini-Cases, and Managerial Implications