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Tourism: The Business of Hospitality and Travel, 7th edition
- Roy A. Cook
- , Cathy H. C. Hsu
- , Lorraine L. Taylor
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Tourism: The Business of Hospitality and Travel examines tourism through a business lens, considering the management, marketing and finance issues most important to the industry. Conversational and fun to read, it uses cases and real examples to provide a holistic, global view of the tourism business.
The 7th Edition explores trends across industry segments, with a new emphasis on the business/leisure travel market. Drawing on expanded academic research, it weighs the economic, political, environmental and social/cultural impacts of tourism, as well as the critical issue of sustainability. International practices and perspectives are now more present, with multiple new examples.
Published by Pearson (January 23rd 2025) - Copyright © 2026
ISBN-13: 9780135319444
Subject: Culinary Arts & Hospitality Management
Category: Travel, Tourism, & Events
PART 1: THE TRAVELING PUBLIC AND TOURISM PROMOTERS
- Introducing the World’s Largest Industry, Tourism
- Marketing to the Traveling Public
- Delivering Quality Tourism Services
- Bringing Travelers and Tourism Service Suppliers Together
- Capturing Technology’s Competitive Advantages
PART 2: TOURISM SERVICE SUPPLIERS
- Transportation
- Accommodations
- Food and Beverage
- Attractions and Entertainment
- Destinations
PART 3: THE TOURISM ENVIRONMENT
- Economic and Political Impacts of Tourism
- Environmental and Social/Cultural Impacts of Tourism
- Sustaining Tourism’s Benefits
- The Future of Tourism