Design-thinking: A tool for both business and classroom engagement
Explore design-thinking, a structured approach to problem solving. Author Lori Long discusses the methodology, its management applications, and how to engage students with this user-centric process.
Lori Long, Morgan Endowed Chair in Entrepreneurship
A structured approach to innovation and problem-solving, design-thinking focuses on the end-user through an iterative innovation process. Join co-author of Management, 16e, Lori Long, as she explores the methodology and its application in management practices, as well as ideas on how to use design-thinking to engage your students in the classroom.
About the speaker
Lori Long, Morgan Endowed Chair in Entrepreneurship
Lori K. Long received her PhD from the Kent State University. As the Burton D. Morgan Endowed Chair in Entrepreneurship at Baldwin Wallace University, Dr. Long works across her campus to promote entrepreneurial thinking in all disciplines and teaches courses in management and entrepreneurship. Long's research interests include developing entrepreneurs, online learning, organizational culture and effective work/life management strategies. Her work has been published in Higher Education Skills and Work-based Learning, The Journal of Human Resources Education, The Journal of Workplace Learning, The International Journal of E-learning, Equal Opportunities International and The Journal of Management Development, as well as several other journals, books and conference proceedings.