A practical introduction to modern-day core finance principles that you can apply to your future.
In this session, Professors Gary Armstrong and Sridhar Balasubramanian who - along with Philip Kotler, co-author Pearson’s best-selling marketing textbooks - cover 10 principles that instructors can use to teach technology-intensive marketing strategy.
MyLab IT NextGen brings an easier course platfrom to life with vastly improved user experience for students and instructors.
Learn what ESG reporting is, why it's important to include in the curriculum, and how to integrate it into a course by Tracie L. Miller-Nobles, Ph.D., CPA & Wendy Tietz, Ph.D., CPA, CMA, CSCA, CGMA
Faculty/Authors Michael R. Solomon & Cristel Antonia Russell share how social and cultural forces are affecting how consumers define and communicate their identity via brands and consumption.
As part of the Business Briefings Spring Series, Pearson authors Eric Lamm and Jennifer Tosti-Kharas will describe an exciting simulation they use to help teach management skills.
Learn to incorporate Robotic Process Automation (RPA) into lessons and how it’s impacting the business profession from Tracie L. Miller-Nobles, Ph.D., CPA & Wendy Tietz, Ph.D., CPA, CMA, CSCA, CGMA
Randy Boyle, PhD, Author, Faculty (Weber State University) – IT will discuss perceptions of automation technology and how automation allows continuity when humans can’t physically be at work.
As part of Pearson's Business Briefings Spring Series, Your Office Series Editor Amy Kinser and co-author Eric Kinser will discuss teaching practices and techniques for use in business schools using MS Excel.
As part of Pearson's Business Briefings Spring Series, learn how to move from teaching Microsoft Office 2019 to 2021 with Shelley Gaskin; Professor, Author, Pasadena City College, IT Dept.