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  • Professor engaging with students in a discussion.

    Tips to help instructors create inclusive assessments

    By Dr. Terri Moore

    Inclusive Assessing: Are All Students Able to Demonstrate What They Know?

    Inclusive teaching is at the forefront of many discussions among educators in public schools as well as higher educational institutions. And while these discussions can be challenging in some arenas, I believe that teachers would agree their highest achievement is their students’ learning, mastering the course content and applying their new knowledge to their future goals. Success as a teacher equals the highest percentage of students possible demonstrating their course competency throughout the course in formative assessments and at the end of the term with summative assessments of their mastery.

    However, often overlooked in discussions of DE&I are ideas about equitable assessment types. For me, the question is: Am I offering assessments that truly give opportunities for my diverse group of students to demonstrate what they know or have learned? Or am I just relying on my older methods of testing that leave some of my students without a way to show me they really know the material? Am I just asking the wrong questions, or asking them in a way that is confusing or challenging to some groups of students?

    I have become aware that there is a huge gap between asking my students to parrot back the course content on a multiple-choice test and truly assessing their mastery of that content. Can they apply that content? Are they able to reason with this new information at the highest level of learning? Have I given them the opportunity to reach the peak of Bloom’s Taxonomy?

  • Smiling African American teacher giving lecture.

    Tips to Help Instructors Feel Inspired at the Start of a New School Year

    By Dr. Terri Moore

    They’re BAAAAAAAAACK!

    We survived teaching through the COVID-19 pandemic, teaching in the early days post-pandemic, and this year we thought we would be returning to some new normal in our classrooms.

    But wait, there are new (and not so new) mine fields I’m expected to navigate?!

    • ChatGPT??
    • Political climates influencing what and how we teach??
    • Continuing updates to accessibility??
    • Commitments to inclusive teaching??

    I feel a weariness creeping in as I struggle to stay enthusiastic about this new school year. So, I sought solace from like-minded educators and sources to help renew my excitement and confidence about stepping into the limelight with a whole new, unknown group of students.

    I found this quote from a fellow teacher.

  • Male student gazing into a desktop computer with a pen in hand.

    ChatGPT, YIKES!!!

    By Dr. Terri Moore

    Preventing cheating is a challenge we all face today given not only students’ ingenuity, but also the available student tools on the internet that publish tests and answers from many, many courses. And now there is... ChatGPT!!!

    Although it may be difficult to prevent cheating entirely, there are steps that can be implemented, reducing the impact of cheating for the student learning assessment process for online courses. 

    I’d like to share with you the practical tips I found from Northern Illinois’s Center for Innovative Teaching and Learning. These tips may help reduce cheating for the two most common uses of online learning assessments, which are testing and homework assignments.

    Tips for testing – using learning management systems

    Purposefully select assessment methods

    Use online objective tests like multiple choice, multiple answer, true/false are best implemented for lower stakes assessing student learning. In fact, these types of quizzes are often best used as student self-checks in preparation for higher stakes assessments. 

    When assessing student mastery of course goals and objectives, objective tests may not be the best option considered among a range of methods. While an objective test can measure a student’s ability to recall or organize information, other methods are far preferable for assessing the higher order/critical thinking skills including understanding, applying, analyzing, evaluating, and creating.

    Mix objective and subjective questions

    Online testing using multiple choice, multiple answer, true/false, fill in the blank might be a part of a summative assessment of mastery that also includes short answer or essay questions. 

    These types of questions are more subjective in nature and demand a deeper understanding of the subject matter. Consider questions that allow students to demonstrate higher order thinking skills with the application of principles learned for unique situations. While mixing objective and subjective questions does not stop information sharing, it can limit the impact on the student’s final grade.

    Create your own question pools

    Rather than using a fixed number of items that remain unchanged for each administration of the test, consider creating a question pool using any institution’s learning management tools.

    Group questions by any number of criteria including topic, subject matter, question type or difficulty of the question. I would also suggest grouping questions according to the learning outcome associated with the question. 

    A pool will generate an assessment with randomized questions selected by the faculty member. Pools can be created from new questions or those in existing tests or pools. Pools are most effective when there are large numbers of questions in one particular group. For example, one might have a pool of true/false questions, another of multiple choice and a third for fill in the blank. 

    You might create an assessment drawing a specific number of questions from each of those pool categories. Faculty can also add new questions to pools each time the course is taught to expand the variability of questions. Conversely, older questions can be removed. 

    Randomize questions

    When creating a test using a learning management system, you are often given the option to randomize the selection of test questions as well as the order in which they appear. The benefit is that students are unlikely to get the same questions in the same sequence when taking a test. 

    This strategy addresses the issue of students who take a test at the same time in order to share answers. This is also relevant if faculty allows students to repeat the test. Each time this occurs, a test will be made up of questions that are randomly selected and ordered.

    Limit feedback

    When possible, you should limit what types of feedback are displayed to students upon completion of a test. Providing test scores is important feedback that indicates how well students have performed and should be made available. However, through a process of elimination, students may be able to determine the correct answer for each test question if their submitted answers are identified as incorrect. Or if the correct answer is provided.

    Students could lose the incentive to both prepare for testing or to seek correct answers by reviewing lecture notes, assigned readings, or through a group discussion after completing tests. Thus, faculty might reconsider whether to include ‘Submitted Answers’ as an option to be displayed to students. 

    This is especially relevant if faculty have allowed students to repeat tests. Each time a test was taken, students could attempt a different answer for a test question that was previously graded as incorrect. Correct answers to all test questions could eventually be accumulated and passed on to other students, or to students of future classes. Or answers could be posted to some online site where students can access exams from a vast number of courses and subjects.

    Set timer

    We have to recognize that students taking an unproctored exam are free to use open book/notes. So you might decide to use time limits if allowed in the learning management system. Students who adequately prepared for a test may well be less likely to rely on open book/notes compared with students unprepared for testing. By setting a test with an expected completion time, unprepared students could have the most to lose as they spend time going over material, and risk not having sufficient time to respond to all the test questions.

    Display questions one-at-a-time

    If a test has more than 5 questions, do not choose the ‘All at Once’ option for displaying all the questions on the same screen. It is quite easy for students to take a screen capture of the displayed questions and share them with other students. While students can still screen capture pages with single questions, or even type them into a document, it is more time consuming and unwieldy.

    Tips for homework assignments: assessing student progress and mastery

    Create application assignments

    Create assignments that require students to apply essential course concepts to a relevant problem. This encourages students to seek relevant information beyond the assigned readings and lectures and conduct independent research by identifying credible sources to support the development of their assignments. 

    Students can be required to report their progress on a regular basis through email, or through the journaling assignments offered in any Revel titles. This documentation makes it easier for faculty to see the development of a student’s work from inception to completion. In addition, it may possibly identify unexplained gaps that could occur if students used the work of others and claimed it as their own. 

    Faculty can add input at any point in this process to provide guidance, and perhaps suggest new directions for students. Both documentation of progress through regular status reporting and occasional faculty input can add a greater level of scrutiny to students. This can make it more difficult to pass off the work of others as their own. I use this method in my psychology courses by using my learning management system’s Discussion Forums. I require responses that use proper APA and documentation as well as student to student comments.

    Create group assignments

    Create group assignments that require students to interact with group members regularly. Groups can be made responsible for determining the functional roles for each member, establishing a mechanism for accountability (i.e., submitting weekly progress reports), and sharing drafts of individual progress on a group project. For a project to be truly collaborative, each group member should be familiar with everyone else’s work, and be able to describe how every group members’ contribution supports the whole group assignment. 

    Students who are using the work of others may not be able to adequately describe the significance of their ‘own’ work, or how it contributes to the group’s overall project. Group projects for me have been improved with online students using the Revel tool, Shared Media. I’m able to group students and have them submit a shared document or recording for evaluation. 

    Create assignments that require presentations

    Conduct asynchronous online assignments for class presentations. This is easily accomplished with the same Shared Media tool in Revel. I have been using this video upload tool for over 13 years with my public speaking students. 

    Students may be asked to submit a progress report or use a Journal to reflect on what they have learned in the past week that supports work toward the presentation. You might consider using a discussion forum for these progress reports where classmates can contribute to one another. 

    To further scrutinize work on the presentation, students may be asked to include time for questions and answers. Students who have developed the presentation should be comfortable answering a range of topic-related questions from an arranged audience. I required my speech students to have an audience of 7 adults and include a Q&A that is captured on video as well as their speech presentation.

    Check for plagiarism using SafeAssign

    SafeAssign is a remarkable plagiarism prevention tool that detects matches between students’ submitted assignments and existing works by others. These works are found on a number of databases including ProQuest ABI/Inform, Institutional document archives, the Global Reference Database, as well as a comprehensive index of documents available for public access on the internet. 

    SafeAssign can also be used to help students identify how to attribute sources properly rather than paraphrase without citing the original source. Thus, the SafeAssign feature is impressive and effective as both a deterrent and an educational tool. 

    Using any of the Writing Assignments in the Revel tool can have this Safe Assign evaluate any submission for plagiarism.

    Use discussion assignments

    Creating Discussion Board assignments require students to demonstrate critical thinking skills by responding to a relevant forum topic. 

    You may also design a rubric that is specific to the Discussion Board assignment and develop questions that require students to respond to every rubric category. 

    Having assignments that are very specific makes it more difficult for students to use portions of a previous term paper or other sources. 

    Include academic integrity policy statement in the course syllabus

    As faculty we need to include a policy statement regarding academic integrity in the course syllabus. 

    In addition, reiterate academic policies for students taking an online course and clarifying guidelines for completing tests and assignments so that students are not confused about what they can and cannot do.

    While this, in and of itself, may not be sufficient to change behavior, its acknowledged presence in the syllabus acknowledges a commitment to honesty in the academic arena. It also establishes the clear expectation that academic integrity is an important principle to live by. 

    Faculty may also choose to mention this policy using the ‘Announcements’ feature in any of your learning management systems, or while conducting a live web conference session.

    Learn More

    Preserving academic integrity is an ongoing challenge for traditional face-to-face, blended, and courses that are entirely online. While a number of expensive technology solutions, such as retinal eye scanners and live video monitoring have been developed to prevent cheating in online courses, the practical recommendations above can reduce the impact of cheating on assessing student performance online. 

  • Find Your “Why” to Reach Shared Success in OPM Partnerships

    By Scot Chadwick

    Brought to you by Pearson’s Online Program Management team

    Scot Chadwick, Pearson’s Vice President of Partner Success, knows exactly why he pursued a career in higher education: to change lives, and reach non-traditional learners who couldn’t access traditional on-campus programs.     

    That goes back to his days at eCollege, an early pioneer in providing comprehensive technology, services, and support to help institutions move online. More recently, he put his passion to work at the University of Colorado, leading the rebuild and relaunch of CU Online’s team and operations, and set the multi-campus unit on a path to grow from 900 to 6,000 fully online students in its first five years. Here, he shares his experience and insights to help institutions excel in the fast-changing online environment, and partner successfully with Online Program Management (OPM) service providers.  

    What’s your ‘why’?   

    I really enjoy what I do, but more importantly, I enjoy the impact of the work.    

    I started with eCollege, an online pioneer that was a common ancestor to today's OPMs. We offered institutions and their online learners a wide set of services, technology and support, with a first-of-its-kind shared-success business model. One day early in my career at eCollege, one of our academic partners shared an email with us from one of their students, a single mom living in rural Iowa. In her note she said, ‘I just graduated, and I'm so excited. I just wanted to thank you for offering this program online, because I would have never been able to get my degree if it wasn't offered online. There’s no way I could have made it work.’    

    I’ll always remember that. It made a powerful impact on me because I was raised by a single mom who was never able to get her degree, and it still bothers her to this day.   

    When I think about the work that we do, it's about providing opportunity.  

    You’ve been on both sides of the table. How do you build a true collaborative partnership between a university and an OPM, and overcome the challenges?   

    First, it’s about having shared goals. And, as in any good relationship, it's about really good, candid communication. It's about not being afraid to talk about the things that aren’t going well and that we need to be better at together, as well as celebrating things that are going well.    

    Achieving sustained success is very challenging for any online program. Many partnerships go through ebbs and flows: great times where programs are growing at an extremely rapid pace, and other times when they aren’t. Situations change. The individuals involved may also change, which can influence the tenor of a partnership.    

    When you’re in a challenging phase it helps to take a step back, assess the program(s), the market, your shared financials, and make sure your shared goals are still valid, and you still see them the same way. Then talk openly about how you can achieve them together going forward. There’s always room to deliver a better student experience, and to address core issues that may be getting in the way. 

    You’ve stressed shared success. How do you and our partners define that?  

    Shared success means our interests are aligned, both partners are motivated to achieve our shared goals, and we both benefit from achieving them.  

    A shared success goal might be program growth. Or it might be extending a program’s reach to serve students the institution can’t support today, whether geographically or otherwise.    

    The institution may want to deliver a unique and personalized learner experience or demonstrate to employers that their graduates have the skills and competencies that prepare them for career success. These are just a few of the goals we’re working toward every day with our partners.  

    How can an institution make sure its online programs, and our services, align with its unique mission?   

    Again, it starts with clarity of goals, and the why behind the investment of funding and resources. If an institution wants to expand the population they serve via online programs, how will doing this help them achieve their mission? I’ve seen institutions move rapidly into the online space without first investing time with their faculty and staff to ensure everyone understands how it aligns with their institution’s mission.  

    It's critical to have clarity on why it matters. That can be at an institutional level, but it also should be at a school, college, department, or program level.  

    Scaling a high-quality online program in today’s market is challenging and requires genuine collaboration, communication and support institution-wide. 

    There will always be stakeholder questions about how and why the institution is investing significant resources in this area. Effective institutional leaders listen and can clearly articulate “Here’s why it’s important. Here’s how it connects to our mission and something that's bigger than all of us. Here’s why we’re well positioned to do it and how you can contribute to our success.”   

    Institutions and leaders have also become more sophisticated in how they approach expanding their online footprint. Increasingly, they know to think critically about the “why” of their programs and apply a formal process to evaluate opportunities and program readiness internally, sometimes even before they ask us what kind of support we could provide.  

    What might success look like five years from now? What should partners focus on to get there?    

    Historically, many learners thought: ‘I’ll get a degree, and then it’ll pay itself off… somehow.’ But now learners are rigorously evaluating higher education ROI upfront. As just one example, Google has reported significant growth in searches for the ROI of specific credentials – an MBA, an MS in Business Analytics, an MSN degree, a project management certificate, you name it. Earlier this year, for the first time, searches for alternative credentials outnumbered searches for degree programs.    

    Learners are making more consumer-based decisions in a more competitive environment. Institutions need deeper insight into who they’re serving, and into the learner’s overall experience from the first interaction forward. Traditionally, consumers tolerated less-than-stellar experiences at higher education institutions. Those days are over. You want to re-enroll both current alumni and the new alumni you’re creating every day. To develop that brand loyalty, the experience you deliver in every interaction matters, at every stage of the student journey, digital or live. 

    How do you build teams to deliver high-growth online learning that delivers these great experiences and outcomes?  

    I feel fortunate. My team’s work really matters. We get to have a generational impact on people’s lives. Not everybody gets to do that. For me as a leader, everything starts with making sure this is as meaningful to everyone on my team as it is to me. Then, I work to inspire them to continuously learn, challenge themselves, be unafraid to fail, and be collaborative. And I make sure we’re having fun!  

    Layered onto all that, we need a structured and formalized approach to how we engage with partners. We need to ensure we’re aligning ourselves and our leaders with theirs, reflecting what’s important to them as an institution and in their individual leadership roles.    

    Strategic relationship management is really challenging. The impact of our partnerships is massive. We take that very seriously. We must work every day to show value to the institution and to each of its leaders.  

    That involves engaging many people within our organization. Across Pearson, our team has incredible capabilities. It’s our job to bring in that specialized expertise to make sure every partner and program is as successful as possible. When it’s time to think about the partnership’s future, we want them to think: ‘of course we want to do this with Pearson, because this team understands us, and we’ve built trust in what we can accomplish together.’ 

    When you’re not changing learners’ lives or building great partnerships, how do you recharge? Where would we find you on your perfect weekend?  

    I live in Colorado, and we definitely take advantage of living in this amazing state. My hope is you’d find me on a river, somewhere in the mountains, fly fishing with my wife, my kids, and my dog.

  • You woman holding laptop looking out her window

    Starting with Stackables? Learn from Maryville

    By Pearson

    Brought to you by Pearson’s Online Program Management team

    Stackable courses offer immense promise to both learners and institutions. To get started with them successfully, it helps to learn from early adopters – including expert innovators such as Maryville University. 

    Maryville is a nationally recognized pioneer in access and opportunity, meeting learners’ fast-changing needs, and helping people quickly gain practical value from education. Even before the university launched stackables, it partnered with leading regional businesses to offer targeted short-term certificates and badges for employee upskilling, reskilling, and career progress.  

    As Maryville president Mark Lombardi says, “We have entered an era of the democratization of education where access and opportunity are expanding and workforce training on a continual basis is a career imperative. Universities must be able to deliver different types of education and high skill training on a variety of platforms to meet the needs of a growing and diverse workforce and a wide array of employers.”  

    Stackables: A Natural Next Step 

    One key element of Maryville’s growth strategy involves attracting learners who’ve earned some college credit but no degree. These are typically working adults who want to earn promotions or transition into better careers. For learners like these, stackables are attractive and efficient. 

    According to Katherine Louthan, Dean of the School of Adult & Online Education, “We’re solving for future of work issues, focused on upskilling in areas with high industry demand. Students in our existing degree programs tell us they need to dive into the content areas more quickly, so they can showcase what they’ve learned to advance in their position or even start new careers. This is a reasonable approach and one we wanted to accelerate for learners so they can apply what they’re learning right away, and gain value whether they complete a full degree or not.” 

    Innovation That Builds on Strength 

    As Maryville moved into stackables, says Louthan, it made sense to build on existing program strengths. “Where were our signature programs? Where are we growing in the future?” 

    Maryville is especially strong at the intersection of business and technology. It had already launched highly successful programs in areas such as cybersecurity, data science, and software development. Its Fall 2021 stackable launch plan focused on these strengths and included five undergraduate-level certificates in computer science: the three aforementioned subjects, plus artificial intelligence and UX/UI.  

    All are offered for credit towards a degree, or stand-alone for immediate credentialing. Like all of Maryville’s degree-linked stackable offerings, they carry the same pricing and fees either way.  

    Two post-bachelor’s certificates, Big Data and Machine Learning, are offered as stand-alone and embedded within Maryville’s graduate programs in computer science, offering a shorter time commitment and a seamless onramp into a full graduate program if and when learners are ready. 

    In another example of programmatic innovation, Maryville is offering a new post-bachelor’s certificate in Communication Sciences and Disorders, designed for career changers planning to enroll in master’s programs in Speech Learning Pathology (SLP) or doctoral programs in audiology. These individuals often already have a bachelor’s degree but need multiple courses to “level up” before they can pursue graduate work. 

    Communication Sciences and Disorders bundles an essential undergraduate-level foundation in crucial areas such as voice, speech, language fluency, swallowing, and hearing disorders. Carefully crafted to prepare learners for highly competitive graduate programs -- including Maryville’s – it also connects learners to innovative “learn by doing” resources such as the Master Clinician Network. Through MCN, learners can take part in guided observation and start building clinical skills even before they enter graduate school. 

    Off to a Strong Start 

    Since the Fall 2021 launch, early signs are positive, says Louthan. “We’re getting great feedback from students who are experiencing success. We’ve had a lot of interest in areas such as AI and UX where many professionals need to upskill to stay relevant or advance. Our content is also aligned well with employer feedback. We believe we’re creating a successful starting point in addressing students’ growing demand for more flexible options. Whether they will go on to complete their degrees is yet to be seen. We are more focused on whether they are achieving their goals, and we hope they will come back to Maryville when they are ready to, or need to, upskill or reskill again.“ 

    “Challenges always exist in times of change,” says Louthan, “and we are in a time of significant disruption in education and industry. As we work to drive down the cost of education, having a menu of options to meet both learner needs and market demands will require continuous analysis. We also recognize that while certificates are attractive in emerging areas of technology and computer science, some more traditional areas may still require a degree. Students have shared that during this transitional time many employers still require a bachelor’s degree for consideration. 

    “Considering the future of work and the rapid rate of change, we know the model must shift so we can offer learners what they need and want to reach their goals – whatever their goals may be. As lifelong learning evolves, we will continue listening to our learners and employers to best meet their needs. We believe milestone achievements matter to students and they should be recognized for their achievements and able to apply them along their learning journey. We are focusing our work on their success and their ability to achieve their goals.” 

    Placed in broader context, stackability fits well with Maryville’s key strategic goals and institutional mission: to create a global, student-centered active learning ecosystem, to drive transformational innovation around learner outcomes, to define its success by learner success, and to expand access and opportunity. 

    As Dean Louthan concludes, “We understand education isn’t one-size-fits-all. Different students have different circumstances and considerations, and Maryville is committed to being as inclusive and accommodating as possible. Our certificate programs underscore this mission, serving as alternative paths to meet learners where they are — and help them reach their career goals.” 

    Learn more, and explore Pearson's online learning offerings and OPM services  

  • Man looking out the window, with laptop open in front of him

    Designed to Deliver Value: The University of North Dakota Introduces Certificates to its Cyber Security Program

    By Pearson

    Brought to you by Pearson’s Online Program Management team

    How do you deliver value to learners and employers alike? In the hot field of cyber security, the University of North Dakota has cracked the code with the design of its recently launched online program.

    The University of North Dakota is a public research university in Grand Forks, N.D. It offers more than 120 online degree and certificate programs, encouraging students from around the world to explore more than 225 fields of study every year. UND is dedicated to its mission to provide transformative learning, discovery and community engagement opportunities for developing tomorrow's leaders.

    Designing transformative online learning experiences

    In consultation with Pearson Online Learning Services, Vice Provost for Online Education and Strategic Planning  Jeff Holm chose to align the cyber security curriculum with highly sought-after and industry-recognized certifications. Advancing skills in cyber security can mean better job security, higher pay and more leadership opportunities for learners — program features that align with the university’s mission.

    To create a program that appealed to a broad audience while meeting UND’s high pedagogical standards, UND and Pearson established a collaborative working relationship. The teams partnered on course development, tailoring courses to 14 weeks each. Both partners agreed that this gave learners the right amount of time with the material and addressed their needs for convenient, short courses that deliver work-ready skills.

    The university also relied on the partnership for market research and insights, marketing and enrollment support to widen its reach. The strategy was to give more learners valuable career preparation by including certificates in the degree program. With the addition of cyber certificates to the online program, learners can gain recognizable, industry credentials as they move toward earning a full degree — making them more valuable to employers sooner.

    “UND offers a variety of options so learners can tailor their M.S. in Cyber Security to fit specific interests and career goals,” Holm says. “The cyber security master’s program offers four tracks (or) stackable academic certificate options.” One certificate is mandatory. Learners can select two of three other certificate options and graduate with a master’s and three academic certificates. The tracks and certificates include:

    • Cyber Security Analyst track aligned with the EC-Council Certified Threat Intelligence Analyst (CTIA) certification
    • Ethical Hacking track aligned with the EC-Council Certified Ethical Hacker (CEH) certification
    • Computer Forensics track aligned with the EC-Council Computer Hacking Forensics Investigator (CHFI) certification
    • Secure Networks track aligned with the Certified Information Systems Security Professional (CISSP) certification
  • Man sitting in chair, smiling, as he is reviewing content on his laptop

    Pearson’s Maestro of Marketing Brings a Human Touch to a Customer-Centric Strategy

    By Michael Collins

    Brought to you by Pearson’s Online Program Management team.

    Since Michael Collins joined Pearson Online Learning Services as senior vice president of marketing and learner acquisition, he’s been working to harmonize and humanize everything we do to engage and enroll learners in our partners’ online programs.

    Collins brings a background in journalism, marketing, public relations, corporate communications, and — not least — music. In this interview, he shares insights that reflect where he’s been, what he’s seen, and where we can make the greatest impact for partners by building lifelong relationships that keep learners coming back.

    You studied music in college. What did you learn from that experience?

    Sometimes you can be the lead in a musical or in a play, right? But many times, you’ll be part of the ensemble. In marketing, I’ve learned it’s much the same. Sometimes you’re still part of the ensemble, and you have to switch between supporting roles. I may be leading marketing and learner acquisition, but I’m also part of a leadership team working to achieve shared outcomes. Even where I’m the lead within my own team, sometimes another member of the team has the stage.

    Beyond that, when we work with our partners, we’re also part of their team. So, knowing how to make all these teams work together well at the same time is one of the most important things I can do.

    You come to Pearson from the CFA Institute, the leading global provider of investment management education. But you’ve also played key marketing roles in other industries. What lessons do you see as especially relevant for your work here — especially your work with institutions?

    There’s a note that runs through my career in terms of working in-marketing, whether it’s been in retail, manufacturing, distribution, technology, or tech-enabled service companies. And that’s about creating affinity that makes customers want to keep buying from you.

    I ran global marketing at Iomega, which made external storage drives: Maybe you remember the Zip drive. We went from $140 million to $2 billion in revenue in under 36 months. We sold through retail channels like Best Buy, as well as through distributors who sold to retail. And I learned the power of channels and partnering.

    It’s one thing to sell your product or service, but how will you help partners be successful, so they want to keep partnering with you? That’s our challenge, too. We’ve built a business model where, when Pearson’s partners are successful, we’re successful. And our partners in turn succeed when their learners succeed.

    And it’s never one-and-done. In our student success and retention work, and in everything else we do, we need to be relentlessly focused on making both learners and partners more successful continually.

  • Guarding the Online Learning Galaxy

    By Jaime Mordue

    Brought to you by Pearson’s Online Program Management team

    When a college professor tells me that they never imagined their in-person course could be so engaging in an online format, or a student interacts with learning more online than they would have in the traditional classroom, I know that I, along with my incredibly talented team, are fulfilling our mission.

    We are Pearson's Learning Design Solutions (LDS) team, and our job is to reimagine traditional higher education courses for the online environment. Last year alone, we supported over 1,400 courses across 35+ programs for over a dozen of our university partners. We developed courses in disciplines such as Law, Social Work, Public Health, Education, Nursing, and Business, among others. It's a responsibility we take very seriously—not only to deliver amazing online learning—but to help safeguard the integrity and validity of the entire online education “galaxy.” It's no secret that online learning has had its naysayers, so if we prove them wrong while delivering, time-and-again, for students and academic partners... then, we fulfill our mission.

    With decades of expertise in online education and course development operations, LDS brings science and insight to ensure our college and university partners' online courses are designed and developed to meet the highest expectation of quality and efficacy. Our tenets are straightforward:

    1. Pedagogy: LDS brings data and science into designing courses to ensure they meet the appropriate rigor, engagement levels, and measurable outcomes. All instructional designers in LDS engage in regular professional development in the industry and hold various levels of certification in Quality Matters (QM). The team is currently supporting several partners in aligning courses to QM standards, including Regis College’s Nursing programs and Health Sciences programs.
    2. Equity: By designing through a lens of historically informed compassion and empathy, LDS consults to design courses with equity top of mind. LDS seeks ongoing team training opportunities in a commitment to raise diversity, equity, and inclusion (DEI) standards for online learning. LDS recently supported a university partner interested in auditing courses to identify ways to improve inclusivity in course content. All course components produced by LDS meet current WCAG 2.1 AA and Pearson’s Global Content and Editorial Policy.
    3. Research: By participating in, and helping to conduct, ongoing research in online learning, LDS helps partners refine practices, innovate learning solutions, and keep up with generation after generation of digital learners. LDS is currently engaged in collaborative research with multiple partners, who are focused on developing learning analytics dashboards to advance data-driven learning design insight and practice.

    It's especially meaningful when faculty recognize that designing together with Pearson’s Learning Design Solutions team positively influences their course beyond project boundaries and into their regular teaching practices. A recent Brookings article, Online college classes can be better than in-person ones, reaffirms that online learning is gaining recognition and thriving beyond the potential consequences of the pandemic. This is a goal for us—to use our education (super)powers for the good of all learners, no matter the model or method.

    Learn more, and explore Pearson's online learning offerings and OPM services

    Originally published by the Pearson Insights blog.