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    5 tips for being a leader in the virtual world

    By Jessica Yarbro

    Being a leader can be challenging at the best of times, but even more so in a crisis situation like the current pandemic. Transitioning Survey findings from Pearson identified that people’s satisfaction with the work from home experience has declined: Only 82% of those in the US are currently satisfied with working remotely versus 93% in early March.

    But how do you lead well when you can’t physically meet with the people you are leading? Here are our tips for effective leadership in a virtual world

    1. Focus on inspiration and motivation, rather than just managing or controlling

    Motivating and inspiring leadership strategies are especially important when leading virtually because we lack many social cues and tools we usually use to influence others. Be more mindful and practice this.

    Examples of these types of strategies include:

    • Displaying ethical and inspiring behavior, taking a stand, and acting with conviction.
    • Supporting others and attending to their individual needs.
    • Motivating others by projecting a positive vision.
    • Supporting innovation and creativity.

    2. Be optimistic, but honest

    In times like these, people look to their leaders for hope, while also expecting honesty and transparency. This can be a difficult balance, when you might be experiencing personal stress and worry and often have to communicate bad news.

    We recommend:

    • Delivering information in a timely manner, and in a compassionate, caring, and straightforward way. Here is a checklist from the CDC on how to communicate in a crisis.
    • Giving others an opportunity to process the information, and a space to share their thoughts and experiences.
    • Finding opportunities for realistic optimism, pointing toward the future and highlighting ways that everyone can work towards it.

    3. Support trust and cohesion within virtual teams

    It can be challenging for virtual teams to develop trust and cohesion.

    As a leader, you can:

    • Set norms and processes around communication.
    • Encourage and schedule time for personal and social conversations as well as work discussions.
    • Include regular opportunities for video conferencing, which allows for much richer interaction.
    • Be a role model for these strategies.

    4. Provide frequent and explicit opportunities for coordination

    Because virtual teams have fewer opportunities to spontaneously interact and coordinate work, it is particularly important to provide clear channels and expectations for communication and coordination.

    Leaders play a key role in establishing these norms and expectations, such as:

    • Plan regular calls so that everyone in the group can share their progress.
    • Use instant message or chat functions to take the place of impromptu in-person meetings.

    5. Take care of your own mental health

    Leaders are not immune to experiencing worries, stress, anxiety, or sadness at times of uncertainty. In fact, you may experience a unique set of stressors, making it all the more important for you to take the time to take care of yourself. For strategies to do this, read our blog on wellness.

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    Wellness: 6 tips for taking care of yourself during this stressful time

    By Jessica Yarbro

    Right now many of us are juggling working in a new environment, becoming a teacher for our kids, caring for our family full time and dealing with the anxiety that comes from living in the middle of a pandemic. We’re all feeling pretty stressed. Self-care is crucial for managing these negative emotions and being resilient.

    Here are six tips based on the science of learning to help you get through this:

    1. Look after your physical and mental well-being

    If possible, continue your current self-care practices since it is easier to stick to existing habits. However, many of us will have to alter or discover new ones.

    Here are some ideas if you are stuck at home for a few weeks:

    • Take care of your body by eating healthy, well-balanced meals, exercising regularly, and getting plenty of sleep.
    • Work up a sweat with at-home or individual exercise activities by following workout videos on YouTube, using Fitness Apps for HIIT or strength training, or by hitting the pavement for a walk or run outside.
    • Practice relaxation strategies such as deep breathing, progressive muscle relaxation, or mindfulness meditation. If you’re new to this, here are a few options to start.
    • Make time for appropriate activities that bring you happiness and joy. These might include cooking, listening to music, taking a warm bath, crafting, reading, or watching TV or movies.

    2. Maintain social connections

    For introverts and extroverts alike, the activities that are most important for promoting our well-being are inherently social, which can make this period where we are encouraged to be physically distant from our loved ones particularly difficult. It is all the more important to maintain our social connections, using technology to help us stay psychologically close.

    • Use the many different modes of communication at our fingertips – voice calls, text, social media. Video especially can make us feel closer.
    • Since interactions will not come up as naturally during this period, be more intentional about scheduling time to speak with friends and family. They will be excited to hear from you.
    • These conversations will be important opportunities to relieve stress by sharing your feelings with others. In addition, try to incorporate fun, play a game virtually or watch the same movie together.

    3. Create structure and a schedule

    Watching the news can make us feel a lack of control, which fuels stress. Control what you can and maintain as much normalcy as possible.

    • Develop a schedule and try to stick to your new routine. You can start with activities that support good eating and sleep habits, and fill in with both fun and necessary activities. Scheduling in regular opportunities for self-care can help us stick to those plans.
    • For those who are transitioning into remote work, maintaining a schedule can help ensure dedicated time for work while also protecting individual relaxation and family time.
    • Particularly for families who have young children home from school, maintaining a schedule may seem daunting. Be kind to yourself as you work through new processes and routines. Much of the benefit of the schedule comes from thoughtfully making one, not perfectly following one.

    4. Be a smart media consumer

    It is important to find a balance regarding media consumption. With situations changing quickly in a crisis, it is useful to follow the news in order to keep up-to-date. On the other hand, repeatedly viewing (often negative) news stories can increase stress and anxiety.

    Consider taking breaks from viewing the news, or schedule specific times to check the news. It can also be helpful to limit your media consumption to a few, trusted sites, which can help keep you from hearing the same information repeatedly.

    5. Seek additional help if needed

    During times such as these, it is completely normal to experience elevated levels of stress along with other negative emotions such as sadness, anxiety, anger, and frustration. If these persist or worsen and begin to cause significant distress or dysfunction, seek additional help.

    More specific warning signs include:

    • Persistent anxiety, worry, insomnia, or irritability.
    • Withdrawing from appropriate social contact.
    • Persistently checking for symptoms or seeking reassurance about one’s health.
    • Abusing alcohol or drugs.
    • Experience of suicidal thoughts or actions.

    Many therapists are transitioning to providing telemedicine so you get professional support without needing to meet in person. Find a therapist from a site like Psychology Today. Those with preexisting mental health conditions should continue with treatment.

    6. Practice empathy

    We are in many ways overwhelmed with information and recommendations and it can be easy to fall into the trap of judging others for their choices. But many are having to weigh financial concerns with public health and personal safety, and making difficult decisions.

    • Hanging on to judgment and anger at others can be counter productive. It can cause our personal stress levels to elevate and can break down the social bonds that are so important to weathering crises. Try to practice empathy by considering the perspectives of others. Understanding why someone has made a different decision from you can help you be more compassionate. Loving-Kindness Meditation can also support compassion and empathy. This type of meditation involves mentally sending kindness and goodwill to others. Read more here.
    • But also, don’t let trying to practice self-care stress you out. Do the best you can and be kind to yourself and others.
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    Getting your face-to-face course online quickly

    By Thomas Yazer, Instructor Training Manager, Melissa Johnson, Manager of Instructional Design, and Christina Coffin, Manager of Instructional Design, Pearson

    Under different circumstances, creating an online course from the ground up using online learning best practices would take considerable time and effort. Given this current unprecedented situation, we understand that your immediate concern is likely simply ensuring that your face-to-face course can be converted rapidly for online delivery.

    Based on our experience working with faculty to develop and build effective online courses, we’ve developed a practical, step-by-step guide to creating a functional online course in your campus Learning Management System (LMS) – or even without an LMS.

    The guide includes:

    • An overview of online tools and LMS features that you can use to administer aspects of your on-ground course (lectures, office hours, assignments, group projects, etc.)
    • A basic online course outline and a “minimum viable online course checklist” to help you assess the readiness of your course for online delivery
    • Overviews of specific LMS functions that you can use to effectively administer your online course
    • Links to “how to” videos and documentation for specific features in Canvas, Blackboard, Moodle, and Sakai

    We hope you find this guide useful. Be sure to reach out to your campus Instructional Design, Instructional Technology, or Center for Teaching & Learning teams for additional resources and support.

    Get the guide


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    Deterring cheating in an online course

    By Diane Hollister

    Cheating isn’t new. Many students do it, and in many different ways. As courses move to online environments, we might wonder if the lack of the instructor in the classroom makes it more likely cheating will happen. Technology certainly changes how students cheat.

    A 2017 study by Kessler International reported that 76 percent of surveyed students said they had copied text from someone else’s assignments. Slightly more (79 percent) admitted to plagiarism from internet sources. Around 72 percent said they’d used mobile devices to cheat.

    An astonishing 42 percent of students admit to purchasing custom papers or essays online, and 28 percent have paid someone to do their online work. Sadly, many of them thought it was ok to cheat.

    Colleges and universities have implemented a variety of tactics designed to minimize cheating. They include tools such as the following.

    Clearly defining cheating and setting expectations

    This may seem elementary, but letting students know you are aware of cheating and will take it seriously can help curb cheating. If your assignment does not require the use of their phone for apps or resources, remind them to keep devices out of reach.

    Academic integrity policies

    Many colleges and universities have policies about cheating in their student code of conduct, and these are perhaps the simplest methods to deter cheating. When students break the policy, they may be dismissed from the program. It is a good idea to require students to sign an honor code statement in an initial assignment or prior to each test.

    Using proctored exams

    Many schools require students to report to campus or to official off-site testing centers for proctored exams. Proctors are typically required to check students’ IDs, enter passwords if needed, and watch them during tests. Tools like ProctorU support digital online proctoring and record the testing session for the instructor, flagging any concerns.

    Restricting IP addresses

    Some software will allow you to restrict access only to certain labs on campus. This is often done in conjunction with proctoring.

    Use a Lockdown Browser

    Require students to use a Lockdown Browser with online quizzes and tests. This is a custom setting that literally “locks down” the browser that displays the test or quiz, preventing students from copying or printing the questions or accessing any other websites or applications.

    Utilizing keystroke verification software

    Keystroke verification software, such as Keystroke DNA, is perhaps one of the most common tech-based cheater prevention methods.

    The approach is simple: Students type a short phrase, which is then analyzed by a software program. The software assesses the students’ typing speed, rhythm, and other personal characteristics to create a behavioral biometric data profile for each user. Before any work is submitted, it needs to be verified.

    Embedding text-matching software

    These are tools like Turnitin, SafeAssign, or CopyLeaks, where software is used to read an essay or paper and assess the likelihood of plagiarism.

    Variable testing

    Students tend to share old tests, use study material sharing sites to share answers and methods, etc. To prevent cheating, professors may find it useful to use question banks and randomize the questions so that students have a more difficult time in sharing answers.

    Professors should change assessments each semester or create multiple versions of tests or quizzes for a class. Include essay or explanation questions, as it makes it more obvious if an answer was copied from somewhere else. If possible, consider pooling questions so all students get similar but slightly varied test questions.

    Offer low-stakes quizzing

    It reduces the incentive to cheat because the value of each quiz is lower than that of an exam, but it still provides opportunities for assessment.

    Assign collaborative learning activities

    Use collaborative activities liberally. Consider using social media, shared documents, discussion forums, cyber cafes, video conferencing, and other types of collaborative tools to engage students with one another.

    Studies indicate collaboration in online classes increases problem-solving skills more effectively than the student who is completing all classroom activities alone. There is little motivation or ability to cheat when students are working cooperatively for a common goal.

    One study at MIT in the 1990’s forbade student collaboration in a programming class. The students collaborated anyway, and became more effective programmers. MIT determined that collaboration would be the new normal in programming classes. After all, the goal is student learning!

    If students learn better when collaborating, and collaborating reduces the chances of cheating, then increasing the collaborative activities in an online environment will lead to increased learning and decreased cheating, which is a win/win by any standard.

    Use resources already in your arsenal

    You might find it helpful to use your Learning Management System to provide links to resources like Turnitin, which can often be linked directly with assignments.

    Students think of cheating as a way to avoid learning the course material. But I tell my students that as hard as they work to avoid doing any actual learning, I will work harder to find ways to encourage and guide them to do what they should.

    There are resources out there to help me do that. Check your Learning Management System instructor resources, explore other available technology tools, read Chronicle of Higher Education articles or Learning Scientists posts, and talk to your campus instructional designers. These are all great places to find tools you can use to deter cheating in your online courses.

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    Wake Forest: Extending innovation in online programs

    By Pearson

    Getting the partnership right

    We’ve partnered with Wake Forest University for years. For example, we support its nationally respected online graduate program in counseling. It’s been a success for everyone — especially students, who are achieving strong academic and career outcomes.

    So, when Wake Forest’s School of Medicine sought to deliver two new, purpose-built degree programs, it was natural for them to talk to us. However, Wake Forest’s School of Medicine has distinct capabilities and priorities.

    Its entrepreneurial leaders asked us: How can we customize a partnership that reflects our internal resources and capabilities? How can we use our ability to provide funding to help launch these online programs?

    We offer multiple models for delivering our best-in-class services. Together, we built an innovative, co-investment agreement that gets the risk/reward balance right for both parties.

    The final contract promotes shared interests and alignment (like traditional revenue share agreements) but Wake Forest’s upfront contributions allow us to share the financial risk. That way, we created a shorter contract commitment that will allow us to make changes, if the market changes quickly.

    Meanwhile, Wake Forest benefits from the same comprehensive online program management services that are already working well for the University — from our strong national marketing expertise to one-on-one student coaching and support through graduation.

    Innovative curriculum to transform healthcare

    Launching this fall, these online programs are a perfect example of an institution that’s found an unmet opportunity to use its strengths and positively impact the lives of students and society. Let’s look at each one:

    • Wake Forest’s Master of Science in Clinical Research Management will empower professionals throughout the clinical research field to move research and development forward, advance health and save lives. Through an engaging, supportive and interdisciplinary online program environment, participants will learn how to select and apply relevant scientific knowledge, critically analyze research designs, help construct/lead clinical trials and improve patient care.
    • Wake Forest’s Master of Science in Healthcare Leadership will prepare a new generation to transform healthcare for the better. Graduates will be exceptionally qualified to lead their organization and improve patient outcomes. They’ll be ready to address everything from strategy to culture; change management to innovation.

    Online education is about helping more people thrive. That’s what Wake Forest is doing — and we’re excited to partner with them.

    To learn more about our customizable models, world-class expertise, and the resources we offer, contact us.

    Learn more about Wake Forest’s new online master’s programs in Clinical Research Management and Healthcare Leadership, and the other biomedical graduate programs offered by the Wake Forest University Graduate School of Arts and Science.

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    Retention: Creating learning environments that engage

    By Dr. Terri Moore

    Why retention is important

    Several national studies (Swail; American Institutes for Research; Lake) purport approximately 60% of all college students attending four-year institutions persist until graduation within 6 years. Thus, there is a 40% attrition rate nationally.

    American tax dollars contribute to the grants, scholarships and financial aid used by many students. According to LendEDU a college drop-out has incurred about $14,000 dollars in student aid debt. About half of these loans are in default. There are high stakes involved at the institutional level as well.

    According to a study of retention at Virginia Commonwealth University in 2016, the cost to that one university of losing almost 40% of their enrolled students during that 6 years was $86 million. Given the high financial impact to society, institutions, and students, the study of college retention and student persistence has become an important one.

    Beyond financial loss

    While retention has hefty financial implications, perhaps more important, college degrees prepare students to critically evaluate the needs of their society and to understand how to effect change for the better. Retention also affects the national reputations of colleges where legacies, among other advantages, are at risk in institutions with high attrition rates. Finally, and perhaps most critically, the impact on the individual student of attrition, withdrawal, or dropout goes beyond crushing college loan debt.

    The impact on self- esteem and self-efficacy results in far more pervasive and damaging long-term consequences than mere financial limitations. The assault to self-worth may be the greatest danger of college attrition and the most important reason to show concern for increasing student retention. An examination of student retention can help us change the retention narrative, and help our students write brighter and more hopeful futures for themselves and our society.

    What we can do

    There are factors that lead to attrition beyond the control of institutions and instructors. Student abilities, skills, and preparation come with them to college. As do their personal attributes, values, and knowledge base. While we know students with the character trait of resilience are far more likely to persist against negative factors, colleges cannot control whether a person has this trait or not.

    The outside influences, often leading to student dropout, such as families, jobs, or lack of support are factors beyond the scope of college control as well. While programs within colleges may ameliorate the effects of some of these influences, these influences come with the individual and vary widely between students.

    The good news is there are a number of factors colleges and instructors can influence. Several of these factors are defined by Alan Seidman (2012). Seidman purports these may be the greatest contributors toward student success. These include; expectations, student support, involvement, and feedback.

    Expectations

    Expectations clearly communicated to students from their institutions and teachers is critical for student comfort, increasing engagement. While it is common knowledge that syllabi are contracts of the class expectations between the student and the teacher, institutional expectations are equally important.

    Students will most likely interact on an institutional level before having access to individual classrooms. Schools that have clear mission statements, clear and comprehensive student orientations, clear student handbooks, and information to access support services go a long way toward creating an open and transparent environment where students feel respected and valued. This atmosphere of clear expectations should flow into each classroom, reducing confusion and miscommunication, creating an atmosphere of comfort and clear outlines of how to succeed.

    Student support

    Student support should have a three-pronged approach providing services for academic, social and financial support.

    Academic support

    Academic support may be provided through tutoring centers, peer, and faculty mentoring programs, computer proficiency workshops, writing centers, computer labs, and service-learning centers. Not only do academic support centers help students in their classes, but they foster social networks between peers, teachers and the student, creating learning communities.

    Social support

    Social support in college has been linked to positive student engagement, potentially increasing retention. Social centers designed to bond like others for common goals or common identities have shown value in creating climates of collaboration in colleges. Social groups might include clubs or centers for foreign students, service groups, ethnic identity, or spiritual unity, among any other traits that bond groups.

    Financial support

    Financial support may take the form of required workshops on financial responsibility for any student on financial aid, or grants and student financial rewards, or student work programs. Some colleges have even offered short-term small cash loans to students struggling at the end or beginning of terms. Students who have a clear understanding of what they are getting for the amount invested are armed with information about the investment and may make better choices about wise expenditures of their energy, time, and resources.

    Involvement

    Involvement studies (NASPA; Purdue University) indicate students who feel positive emotional connection to their educational environments, through peer or faculty connections, are more likely to persist. College student populations have evolved from primarily residential students to the majority of students commuting.

    With busy, active lives beyond the borders of college campuses, involving students in campus life has become a challenge. Dissociated students are far less likely to find the support needed to weather the inevitable stresses of college. Programs such as peer and faculty mentoring also foster an atmosphere of connectedness.

    Methods of student involvement in the classroom include group projects designed for students to connect through remote or social media communication. Class time can also be allocated for group work. In short; happy, connected people are more likely to want to remain connected to each other and the environment that fosters those connections.

    Feedback

    Feedback is often overlooked as a critical factor in student retention; however, it is the one factor that is absolutely in the control of the institution and instructors. Transparency by all parties is the key ingredient for solid and satisfactory problem solving. Students need to know how they can succeed and what they need to do to get there.

    Institutional feedback

    Institutional feedback comes in the form of monitoring student’s academic standing. Students need accurate and timely assessments of their degree progress. They need clear communication of their GPA, college and national standing, as well as communications from financial aid concerning their current debt and estimates of debt upon graduation. Students also need early warning when they are steering off the path to successful completion.

    Instructor feedback

    Instructor feedback answers the common student questions of: “What is my grade? How do I measure up? Can I pass this course? Our assignment assessments are our feedback to these questions. The practice of assessing content mastery with only one or two major exams or papers gives little indication to students of where they are going off the rail before it was too late. This should not be the case in a learning-focused classroom.

    Learning-centered classrooms should offer immediate feedback on formative low stakes assignments. That feedback should be clear and meaningful resulting in the students increased awareness of what they know or don’t know. This translates into better metacognition and students are less likely to overestimate their knowledge acquisition.

    The learning-centered classroom

    Learning-centered classrooms demand students learn first-hand, moving away from the teacher centered classroom, where learning is strained by passive listening with little interaction. After implementing new learning-centered feedback strategies in my classroom such as quick mini quizzes using clicker type answering providing immediate feedback in a low-stakes situation, I saw striking results in improved preparedness and retention.

    Learning-centered classrooms are also collaborative. Building learning communities within the classroom is often the only peer association commuter students will have. Collaborative learning has been shown to produce greater levels of intellectual development. Teachers can foster this through group work in the classroom assignments.

    These might be problem-solutions focused or project-based. Service-learning opportunities in the classroom allow students to work together and apply the academic principles they are learning to real world settings. Other classroom activities that have been suggested in the book, “Make it Stick,” as excellent methods for student learning include:

    • Spacing Retrieval Practice, based on the testing effect, where taking tests increases the ability to be a better test taker. Activities that lend themselves to this might be short quizzes, one-minute essays, self-analysis activities, or partnered homework assignments.
    • Interleaving is cycling back to previous learning and bringing it forward for application. Reviews, reflections, quizzes, short essays, or group presentations might lend themselves to this type of assignment.
    • Elaboration gives new learning meaning and commits it to longer-term memory through application. Essays, scenario creation, group projects and presentations are all able to offer opportunities to elaborate on new knowledge. One particularly successful activity has been to have groups teach a portion of the new concepts for the week.
    • Generation is the process of finding creative and innovative solutions to problems or assignments. Offering students opportunities to submit drafts with feedback generates deep understanding of the concepts building towards a more successful final product. Working in groups to resolve a difficult problem is also effective in generating deeper understanding through the lens of other perspectives.
    • Reflection reviews new learning, making applications to prior learning or novel situations in real world settings. Service-learning group projects with field notes foster reflection on how the classroom principles apply in practical settings. Essays and scenario activities also allow students to make meaning of new information.
    • Calibration teaches students how to judge what they know. It increases metacognitive skills and helps student more accurately assess the time and energy expenditures needed to succeed. Testing of any kind as well as self-evaluation aid in calibrating, as do peer evaluations.

    Collaborative learning-centered classrooms where homework is due prior to class, where the student was provided immediate feedback on homework before coming to class, where the teacher has access to performance data from the homework, allows the instructor to focus on those concepts deemed most difficult for the entire class.

    This classroom is now flipped to address this specific group of students with their unique learning needs. The flipped classroom lends itself to collaborative learning and interactive problem-solution activities that address the most difficult concepts using valuable class time effectively.

    As a young teacher, my classroom was all about my teaching; how creative I could be thoroughly covering all the material. I now see my classroom is not about my teaching, it is about my students’ learning.

    I am empowered to know that while retention is an enormous problem impacting our society, colleges, and students, there are things we can do at the institutional level and the classroom level to combat student attrition and student dropout rates, leading to more students meeting their goals and achieving successful and productive futures.

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    3 ways the right tech can encourage non-traditional student achievement

    By Pearson

    As institutions analyze their student demographics, they’re seeing that 40% of today’s college students are at least 25 years old, 73% have jobs, and 21% work 20 hours a week or more. They’re not always present on campus — they’re digital learners, relying on online tools and tech more and more every year. Almost three million students enroll in online classes, and another three million have at least some online coursework.

    They’re parents, veterans, and caretakers for older family members. Unlike “traditional” students, who only make up a fraction of the population of potential learners, many start their higher education much later than the age of 18. And as a growing force in the educational space, they’re a cause to rethink how we approach teaching. To that end, we’ve spoken to non-traditional students and their professors to find out how tech can support (and fail to support) their learning.

    How edtech can support non-traditional students

    1. Make lessons accessible to all

    Alyssa Kropp, an integrated design instructor, discovered that using programs that bridged the gap between different types of students was a foundational step toward moving her lesson plans forward.

    Because all of her students use laptops or smartphones to participate, her most successful materials involve visual, auditory, and closed captioning approaches that attune to diverse learning styles.

    “A lot of students are new to design, and so I always encourage online materials — they are interested in being exposed to different methodologies.”

    Kropp has taught many international students, ESL students, and students who have started their college careers later than average. Accessibility within digital learning tools is incredibly important to her: “My students come from India, Vietnam, Dubai, the UK — all over. They come from a variety of economic backgrounds and social classes, which brings a different style of diversity.”

    Tip for admin: Engaging work can be assigned online, giving your faculty the leeway to develop interactive lessons during the classroom hours. If the tools that you are using for non-traditional students aren’t successful, give your faculty opportunities to incorporate digital learning materials and change their approach.

    2. Allow for mobility and class access on the fly

    Non-traditional students tend to take different approaches toward making headway in their courses. For Ryan Glassman, a computer science student, his coursework and online class schedule require him to study at unusual times.

    “More and more of my lectures are being video recorded, which is nice when you have a huge computer science class. I can catch up on those lectures online, which is a lot better than asking another student for notes.”

    Digital tools allow Glassman to manage his time more efficiently while living in a hectic city landscape, “I’m cognizant of how much time I spend commuting each day, which is about an hour and a half each way. I try and relegate classes that have a ton of reading, and I restrict my reading to my commutes.”

    “It’s harder for me than most to make use of physical resources like TA hours or review sessions on weekends because I don’t live on campus. So I try to make as much use of the remote stuff as I possibly can.”

    Tip for admin: Hold training sessions for faculty on how to provide online course forums that allow students to ask questions remotely. Other students, TAs, or professors can respond with answers. The online forums provide an easy way for non-traditional students to speak up without feeling embarrassed.

    3. Engage at your own pace

    More than anything, smart tech opens up opportunities to improve a student’s higher education experience, no matter what else they’re juggling. Brianna Maldonado, a United States Marine Corp veteran and student of mental health counseling, is a visual learner who seeks out online videos in addition to her studies.

    Maldonado’s unique style of learning leads her to watch educational videos online that supplement her clinical studies: “We’re learning a lot about psychology theorists right now, and online videos can condense materials that are easy to understand. I can pause on keywords that will be useful for midterms.”

    Tip for admin: Visual learners thrive with supplemental video materials and in-person engagement. Remind faculty how meaningful one-on-one interactions with non-traditional students can be. Often, digital learning materials provide instructors with data and insights into student learning and study habits they can use to help provide personalized support to these students during office hours.

    When you ask the right questions of your non-traditional classroom, you become a step closer toward a pathway to student achievement. For more strategies for enhancing learning for this demographic with digital tools, visit Pearson’s website on institutional leadership.

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    Creating a customer-centric culture

    By Pearson

    The higher ed model has traditionally been focused on delivering the final product — well-educated graduates. However, as learner demographics evolve and lifelong learning becomes, well, a way of life, institutions are recognizing the need to shift focus by turning to customer service models outside of higher ed to make it happen.

    Student success is on the line, but so are increased enrollments and graduation rates — along with affinity among alumni and donors.

    We understand there’s heavy debate over whether or not learners are, indeed, “customers”, and a perception that the application of customer service models in higher ed undermine the altruistic values of academe. At the end of the day, both camps can agree that student success is the ultimate goal. Let’s examine an institution that’s reinventing the student experience through corporate inspiration, and see what some of the best companies are doing.

    What do a progressive healthcare system and a grocery chain have to do with student success?

    Just ask American University.

    When new students arrive at American, as is the case at many colleges, they confront a complex aggregation of offices and practices. Traditional university structure and advising isn’t set up to respond to today’s digital natives who expect access and resolution at the click of a button.

    When leaders at American began the university’s Reinventing the Student Experience (RiSE) project in 2015, they discovered that “the comprehensive nature of what we were trying to imagine was a bit easier to spot in the corporate world,” said Jeffrey Rutenbeck, then dean of the School of Communication.

    They turned to the renowned Cleveland Clinic and high-end grocery chain Wegmans for a look at their approaches to improving customer satisfaction. They found that, in both instances, the “customer” was at the center of the experience, with the overarching goals of anticipating and exceeding expectations.

    This is accomplished through continued customer service training at all levels of the organization during standing monthly meetings that explore various topics and celebrate employee success. Data is also a critical component in measuring “customer” success, and it is employed throughout to measure everything from communication to employee satisfaction.

    In the development of their RiSE project, students remained at the forefront of their plans. American understood that students have unique goals, needs, and challenges throughout their experience. In their meetings with students, four unique types of student themes evolved, and personas were developed from this feedback to serve as a guide in the reinvention.

    Another key component to ingraining this “customer-centric” ethos throughout the culture is listening. By providing training that fosters this key skill, American gives their employees (and learners) an active role to play in improvement initiatives and the opportunity to have ownership of the experience.

    “The kind of excellence you can achieve with technical proficiency is very different from the kind of excellence you can achieve if you build a culture that connects everyone to the same mission,” said Rutenbeck.

    Best practices

    Here are some best practices from corporate customer service models that you can apply at your institution:

    1. Understand who your “customers” are
    2. Deliver a consistent, seamless experience throughout the learner journey
    3. Make the experience convenient
    4. Set and manage expectations
    5. Align services with your overarching mission and values
    6. Personalize the experience
    7. Listen
    8. Be responsive
    9. Ask for feedback
    10. Establish accountability across all services

    Wondering where to start looking?

    Here are 10 companies delivering outstanding customer service:

    1. Zappos
    2. Apple
    3. Wegmans Food Markets
    4. Hilton
    5. Costco
    6. Amazon
    7. Trader Joe’s
    8. Lexus
    9. Google
    10. Publix

    Learn how you can stay competitive and improve retention rates through the adoption of innovative practices.

    Information from this article comes from “The Innovation Imperative” by The Chronicle of Higher Education 2019.

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    What does it take to be a super innovator?

    By Pearson

    Institutional leaders are looking for the next big idea — the ability to leave behind a legacy of innovation and student success. But what does innovation mean? For some it means scaling high-tech platforms that promote personal learning approaches, for others it’s redefining traditional course materials to more modern, affordable and sustainable options.

    In a recent report published by The Chronicle of Higher Education, titled, “The Innovation Imperative”, they share information and insights on the topic of innovation, including what it looks like in higher education, barriers to progress, and an in-depth look at what students really think about it.

    Arizona State University (ASU)

    How can you integrate online with the rest of your institution, and align everyone’s incentives for success?

    It takes the ability to scale

    Ranked #1 in the nation for innovation by U.S. News and World Report for five years running, ASU provides a number of opportunities for its students to get the most out of technology and creativity.

    Innovation at work:

    • ASU Online, a fully online degree program, scaled from 8,200 to 41,000 students in six years, as its portfolio of programs has grown from 33 to 173.1.
    • Starbucks College Achievement Plan, an innovative partnership with a large corporation, covers tuition for students who work there 20 hours/week.
    • ASU Prep Digital, a college readiness program, allows high school students to start prepping now through a blend of high school and university coursework.

    A centerpiece of ASU’s innovation strategy is that scaling isn’t just about the number of programs. It’s about evaluating your marketing efforts to recruit ever-larger numbers of students.

    Michael M. Crow, the university’s president since 2002, believes the role of institutions like his is to “find ways to massively innovate” to ensure that growing numbers of students can have high-quality educational opportunities.

    Western Governors University (WGU)

    How do you set costs to optimize enrollment, serve students, and sustain your program?

    It takes return on investment

    Gone are the days of brick and mortar as the only model for higher ed. As the nation’s first online nonprofit university, Western Governors University’s programs are delivered solely online, meeting the needs of today’s non-traditional student body, allowing them to graduate faster and at a lower cost.

    Innovation at work:

    • The University only offers degrees in business, IT, teacher education, and health care. Through this specialization, WGU is able to serve more students at lower costs.
    • A competency-based education model allows students to advance upon mastery making education accessible to more students, and better preparing America’s workforce.
    • A unique faculty and instructional model where different people are responsible for monitoring a student’s progress helps lower administrative costs.

    Low tuition is one of WGU’s hallmarks because, as its president, Scott Pulsipher, has said, affordability “increases the access for so many to be served.”

    Southern New Hampshire University (SNHU)

    How can you differentiate and future-proof both new and existing online programs?

    It takes adaptability

    The world we’re in right now requires adaptive change, particularly when it comes to lifelong learning — no matter what that looks like. To meet this demand, Southern New Hampshire University (SNHU) has established one of the biggest online-education operations of any college in the country, with an enrollment of more than 120,000.

    Innovation at work:

    • SNHU has been recognized for its pioneering work in serving refugees overseas.
    • Its Shapiro Library Innovation Lab & Makerspace supports students, faculty, and staff in exploring new technologies, learning new skills, and developing innovation.
    • College for America, its partnership program with employers, provides low-cost, high-quality education for working adults.

    The university aims to be ready for the changing needs of students by, in the words of its president, Paul LeBlanc, “future proofing” the institution.

    Learn how you can make your mark through the adoption of innovative practices.

    Information from this report comes from The Innovation Imperative by The Chronicle of Higher Education 2019.