Have you ever stalled out on blogging because of your schedule, writer's block, or lack of direction? Blogging is trickier than it seems. Curating topics that interest your audience and delivering consistent quality content requires more than just literary or marketing skills. Generative AI can help you brainstorm relevant and engaging topics to have ready for when inspiration strikes (or your schedule allows). 

Blogs often go unnoticed for their value in academic and career development, but they hold immense potential. Blogs can significantly enrich your portfolio by showcasing your passions and interests. Blogging also allows you to delve deeper into subjects, explore intriguing topics from your classes, and establish your unique voice in your industry. 
 

How Generative AI Can Help 
 

Generative AI like ChatGPT and Microsoft Copilot can help define your blog's theme and discover related topics. Currently, these tools are best for ideation and brainstorming, rather than full-fledged copywriting. 
 

These tools generate content based on patterns from vast training data. However, it's important to note that generative AI has limitations and requires regular auditing. While AI provides the foundation, your creativity and direction turn those ideas into compelling content. Think of AI as your brainstorming partner, not a replacement. 
 

Here's a simple guide to get you started! 

Identify Your Blog's Subject 

Your subject could be as broad as environmentalism but works best with a narrower subject like sustainable fashion. Understanding your audience and their interests early in planning ensures you create content they care about. For example, prompt the AI: "List the different people interested in sustainable fashion with a summary of their perspectives and motivations." 
 


Brainstorm Topics Related to Your Subject 

While you can certainly ask the AI directly for article ideas, the real power of generative AI lies in its collaborative potential. Use multiple prompts to brainstorm diverse and creative topics, such as unexpected ideas, different perspectives, ideas for new studies, and a summary of academic thinking about your subject. For example, continue with the prompt: "You are a consumer interested in sustainable fashion. What questions would you have?" 
 

Organize and Expand on Your Topics 

Collaborating with generative AI is a non-linear process, and you are encouraged to circle back to prompts from a different writing "phase" whenever you need to ideate and elaborate on a previous idea. Still, a great prompt to use at this stage is to ask the AI to generate a mind map of your subject to visualize how topics connect. For instance, prompt: "Create an organized mind map about sustainable fashion."  
 

Bringing it All Together 

After this collaboration with generative AI, you should have a clear vision for your blog with topics and sub-topics to expand on during future writing sessions. Use this tool to streamline your blogging process and spark creativity. No more endless brainstorming sessions that exhaust you before you even start writing.  
 
Blogging isn't just about posting; it's about sharing your unique perspective, building expertise, and connecting with a broader audience. The benefits are substantial enhancing your portfolio, deepening your knowledge, and establishing your voice in your field. AI can assist you in creating a structured plan that allows you to focus on what truly matters—writing compelling content that resonates with your readers. 

Note: Generative AI is developing rapidly, and these prompts may need tweaking to adapt to updated models. 

Credit (and thanks) to Dave Birss for inspiration on these prompts! 

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