Strategic Management, 6th edition
Published by Pearson (January 24, 2022) © 2019
- Graham Hubbard
- John Rice
- Peter Galvin Curtin University
Access details
- Instant access once purchased
- 12-month access
- Offline access via app
Features
- Australasian text
- Embedded videos and media
- Add notes and highlight
- Enhanced keyword search
Details
- A print copy
- Free shipping
Features
- Sustainability, ethics and CSRÂ
- Australasian text
This product is expected to ship within 10-12 business days for New Zealand customers.
Australasian text on strategic management, written for all businesses
Assuming an international perspective but written for an Australian and New Zealand audience, the text highlights how all organisations are affected by international issues, whether through suppliers, operations, competitors or customers. To provide a clear and practical application of theory, ten new case studies have been included in this edition to respond to the demand for them at this level of study in this discipline.
Additionally, the text allows a more theoretical perspective to be taken than is normally possible in strategy texts. This suits undergraduate courses where students have little practical experience and where conceptual principles are being developed. However, postgraduate students seeking a more conceptual understanding also find this emphasis valuable.
Samples
Download the detailed table of contents >
Preview sample pages from Strategic Management >
Need help? Get in touch