Persuasion: The Art Of Influencing, 4th edition

Published by Pearson (September 6, 2013) © 2014

  • James Borg
Products list

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.

Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life.

  • Foreword
  • Publisher's acknowledgements
  • Introduction
  • 1. The power of persuasion
  • 2. Being a good listener
  • 3. Attention please
  • 4. Mind your body language
  • 5. Memory magic
  • 6. Make words work for you - the power of psycholinguistics
  • 7. Telephone telepathy
  • 8. Negotiating for mutual benefit
  • 9. 'Difficult' people (and their behaviour)
  • 10. The personality spectrum
  • Appendix
  • Afterword
  • Index

Need help? Get in touch