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Uni/poly students
Uni/poly educators
Professional development
Published by Pearson (January 29, 2024) © 2023
Develop cultural understanding in international business. International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject.
The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains current and relevant to those pursuing a career as a global entrepreneur.
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