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Uni/poly students
Uni/poly educators
Professional development
Published by Pearson (July 29, 2024) © 2024
Business Intelligence, Analytics, Data Science, and AI helps students understand the business-related impact of artificial intelligence, data science and analytics and prepares them for managerial roles. Vignettes and cases illustrate capabilities and costs of data science and analytics, as used by current businesses, while hands-on practice helps future managers use analytics effectively.
The 5th Edition integrates the fully updated content of Analytics, Data Science, and AI 11th edition and Business Intelligence, Analytics, and Data Science, 4th edition into one textbook, strengthened by 4 all-new chapters that empower future managers to master today's analytics and AI tech, such as ChatGPT.
Extend learning beyond the classroom. Pearson eText is an easy-to-use digital textbook. It lets students customise how they study and learn with enhanced search and the ability to create flashcards, highlight and add notes all in one place. The mobile app lets students learn wherever life takes them, offline or online.