Brilliant Business Plan: What To Know and Do To Make The Perfect Plan, 1st edition

Published by Pearson (July 9, 2012) © 2012

  • Kevan Williams
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  • Digital eBook
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  • Available online, offline and via apps
  • Accessible through the VitalSource Bookshelf

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  • Listen as the Bookshelf reads to you

A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step-by-step through the process to help you build a business plan quickly and easily and then use it to build your business.

This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.

This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:

  • Step-by-step instructions on how to build your brilliant business plan from scratch.
  • A range of model plans for very different businesses to show you brilliant business planning in action.
  • Advice on what delights banks and investors, as well as what not to do.
  • Author acknowledgements
  • Chapter 1: An introduction to writing your Business Plan
  • Chapter 2: Getting started?
  • Chapter 3: Competition; show how you'll beat them
  • Chapter 4: Harnessing the power of marketing
  • Chapter 5: Making money - the most popular part of the plan!
  • Chapter 6: How you'll fund your business
  • Chapter 7: The people side of your plan
  • Chapter 8: Protecting what your ideas
  • Chapter 9: How to reduce your plan to two pages; the executive summary
  • Chapter 10:Presenting your Business Plan
  • Chapter 11: Our Business Plan in Action
  • Appendix: Pro-forma business plan

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