Tourism: The Business of Hospitality and Travel, Global Edition, 6th edition

For introductory hospitality or tourism courses 

A comprehensive, international view of the business of tourism

· Maintains a business perspective by looking at the management, marketing, and finance issues most important to the tourism industry.

· Covers macro-level topics such as economic, political, social, and environmental issues related to tourism.

· Highlights best practices for global tourism through international insights and examples that broaden students' worldview and stimulate their curiosity and interest.

· Discusses consumer behavior and how it impacts business including decision-making and consumer motivations.

· Uses extensive industry examples for student discussion including end-of-part integrative case studies, opening real-world vignettes, Tourism in Action sections and supplemental readings.

· Features an easy-to-read writing style, supported by academic research findings, that allows upper-level students to delve more deeply into their understanding of specific tourism topics.

· Considers current trends and how they impact each segment of the tourism industry such as:

o UPDATED: Includes current academic references that can be assigned as homework to develop students’ research knowledge and abilities.

o UPDATED: Expands the discussion of the impact of social media on travel distribution to detail how social media is changing the face of the tourism industry (Chapter 4).

o UPDATED: Adds details about career options in event management to give readers ideas of career possibilities (Chapter 4).

o NEW: Describes how beacon technologies provide opportunities to reach tourists and meet their needs (FYI in Chapter 5).

o UPDATED: Expands the discussion on revenue management to explore its application in all segments of the tourism industry (Chapter 5).

o NEW: Includes a new unit on the importance of airports that details the scope and economic impact of hub airports (Chapter 6).

o NEW: Adds a new "Living Like a Local" unit that discusses the rapidly growing sharing economy in lodging (Chapter 7).

o UPDATED: Includes additional information on timeshares (vacation ownership) to reflect the growing importance of this profitable lodging segment (Chapter 7).

o UPDATED: Restructures the discussion of sustainable tourism as measure with the triple bottom line (Chapter 13).

o NEW: Explores marijuana tourism to give students insight into the challenges associated with this unique emerging niche market (Chapter 14).

o UPDATED: New and expanded coverage of the future of tourism encourages students to think critically about the issues that they will face as tourism professionals (Chapter 14).

· Engages visual learners with a four-color format that students enjoy reading and learning from.

· Includes a broad selection of end-of-chapter assignments including:

· You Decide Exercises

· Net Tours with Internet Addresses

· Discussion Questions

· Applying the Concepts Exercises

· Offers a time-saving Instructor's Toolkit that includes detailed chapter outlines, a test bank, supplemental lecture material, discussion guide to support in-text cases, and PowerPoint slides.

· Considers current trends and how they impact each segment of the tourism industry such as:

o Includes current academic references that can be assigned as homework to develop students’ research knowledge and abilities.

o Expands the discussion of the impact of social media on travel distribution to detail how social media is changing the face of the tourism industry (Chapter 4).

o Adds details about career options in event management to give readers ideas of career possibilities (Chapter 4).

o Describes how beacon technologies provide opportunities to reach tourists and meet their needs (FYI in Chapter 5).

o Expands the discussion on revenue management to explore its application in all segments of the tourism industry (Chapter 5).

o Includes a new unit on the importance of airports that details the scope and economic impact of hub airports (Chapter 6).

o Adds a new "Living Like a Local" unit that discusses the rapidly growing sharing economy in lodging (Chapter 7).

o Includes additional information on timeshares (vacation ownership) to reflect the growing importance of this profitable lodging segment (Chapter 7).

o Restructures the discussion of sustainable tourism as measure with the triple bottom line (Chapter 13).

o Explores marijuana tourism to give students insight into the challenges associated with this unique emerging niche market (Chapter 14).

o New and expanded coverage of the future of tourism encourages students to think critically about the issues that they will face as tourism professionals (Chapter 14).