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Strategic Marketing for non-profit Organisations, Pearson New International Edition, 7th edition
Published by Pearson Higher Education (October 3, 2013) © 2014
- Philip R. Kotler Northwestern University
- Alan R Andreasen Northwestern University
£43.99
£69.99
For graduate courses in Nonprofit Marketing and Management.
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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