<h4>Support your students' research project with the definitive textbook.</h4> <p><strong>Research Methods for Business Students</strong> offers robust and pragmatic guidance to Business, Marketing, and Management students conducting a research-led project or dissertation.</p> <p>Written by experts, it includes a range of features such as boxed examples demonstrating students' experiences, news articles and contemporary case studies. The self-study prompts help your students apply learnt material to their own research projects.</p><p><strong>For more information and useful tips by Mark Saunders on how you can help your students use this new edition, check our <a href="https://www.youtube.com/playlist?list=PLJl5rFr3KefBCOM83sfhjl5BIFfAj-Byd" target="_blank">YouTube channel</a>.</strong></p> <p><strong>Also available in <a href="https://www.pearson.com/en-gb/learning-platforms/revel.html" target="_blank">Revel<sup>®</sup></a>, with a <a href="https://media.pearsoncmg.com/intl/ema/ema_uk_he_saunders_resmeths_9/cw/index.php" target="_blank">Companion Website</a>.</strong></p><h4>Pearson's webinar series "Changing Perspectives": a conversation about the book's commitment to DE&amp;I.</h4> <p>Read our blog post <a href="https://www.pearson.com/uk/educators/higher-education-educators/course-development-blog/2023/04/diversity-equity-and-inclusion-in-research-methods-for-business-students.html" target="_blank"><strong>Diversity, equity and Inclusion in Research Methods for Business Students</strong></a> and watch the full webinar video, where Mark Saunders talks about how he incorporates those fundamental themes into this latest edition.</p>

<div class="c-no-headers-number-list_container"><h3>Brief Contents</h3><ol><li>Research, reflective diaries and the purpose of this book</li><li>Generating a research idea and developing your research proposal</li><li>Critically reviewing the literature</li><li>Understanding research philosophy and approaches to theory development</li><li>Formulating the research design</li><li>Negotiating access and research ethics</li><li>Selecting samples</li><li>Obtaining and evaluating secondary data</li><li>Collecting primary data using observation</li><li>Collecting primary data using interviews and diaries</li><li>Collecting primary data using questionnaires</li><li>Analysing data quantitatively</li><li>Analysing data qualitatively</li><li>Writing and presenting the project report</li></ol><ul><li>Appendix 1: Systems of referencing</li><li>Appendix 2: Calculating the minimum sample size</li><li>Appendix 3: Guidelines for non-discriminatory language</li></ul></div>

<h4>The market-leading textbook that offers clear, robust and pragmatic guidance to your research project.</h4> <p>With over 500,000 copies sold, <strong>Research Methods for Business Students</strong> by Saunders, Lewis, and Thornhill is the definitive textbook if you are conducting a research-led project or dissertation.   <h4>Ranked as the most highly cited text in Business, Marketing, Accounting &amp; Economics!</h4> <h5><strong>According to the Financial Times' Teaching Power Rankings (research by Open Syllabus)</strong></h5>      <style>.c-ytVideoEmbed{display:block;aspect-ratio:16/9;width:100%;height:auto}</style>    <iframe width="560" height="315" title=" Research Methods for Business Students – how to use for studying | Pearson UK Educators" class="c-ytVideoEmbed" src="https://www.youtube.com/embed/DPHVuq3Bi3k?rel=0&amp;modestbranding=1" frameborder="0" allowfullscreen="" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share"></iframe>  <p><strong>For more information and tips on how to use this book, check out our full range of <a href="https://www.youtube.com/playlist?list=PLJl5rFr3KefBCOM83sfhjl5BIFfAj-Byd" target="_blank">YouTube videos</a> by Mark Saunders.</strong></p> <p>Written by experts, the textbook includes a range of updated and new features and self-study prompts to allow you to self-reflect and apply your knowledge to your own project. With a comprehensive glossary of over 750 research-related terms and the latest <a href="https://media.pearsoncmg.com/intl/ema/ema_uk_he_saunders_resmeths_9/cw/index.php" target="_blank"><strong>Companion Website</strong></a> providing online datasets, test questions and more case studies, you will also gain a deeper understanding of the relevant concepts and definitions.</p> <p>From critically reviewing the literature and designing your research all the way to its completion, the book will guide you through the entire research process and will help you answer key questions such as:</p> <ul> <li>How do I generate a research idea and design my research?</li> <li>How do I review the literature critically?</li> <li>Why is research philosophy relevant to my research?</li> <li>How do I collect and analyse my data?</li> <li>When and what do I need to write?</li> <li>How can I do research virtually?</li> </ul> <h4><strong>Check out Mark Saunders' <a href="https://www.youtube.com/watch?v=XBZYLklRfXk&amp;list=PLJl5rFr3KefBCOM83sfhjl5BIFfAj-Byd&amp;index=5" target="_blank">top tips for studying business research methods</a> to business students!</strong></h4> <p>Further features, such as boxed examples of students' experiences, news articles, published management research, and a range of contemporary case studies, will support you as you progress with your work and help you overcome the challenges you meet along the way.</p> <p>Also available in a <strong><a href="https://www.pearson.com/en-gb/learning-platforms/revel.html" target="_blank">Revel<sup>®</sup>edition</a>.</strong></p>

<h4> Revel<sup>®</sup> is the digital learning environment that brings to you the leading textbook in research for Business courses.</h4><p>With over 500,000 copies sold, <strong>Research Methods for Business Students</strong> by Saunders, Lewis, and Thornhill is the definitive textbook if you are conducting a research-led project or dissertation.</p> <h5><strong>Ranked as the most highly cited text in Business, Marketing, Accounting &amp; Economics!<br>According to the Financial Times' Teaching Power Rankings (research by Open Syllabus)</strong></h5> <h4>Revel means reading reimagined:</h4> <h5>Powerful multimedia tools</h5><ul><li><strong>Video, image content and articles:</strong> support your learning, with open-response activities encouraging you to participate in group discussions in class and take notes.</li><li><strong>Audio recordings:</strong> access real-life experiences about research projects, with practice tips and tricks as well as valuable lessons – coming from actual students, for you.</li></ul>  <h5> Activity Learning Features</h5><ul> <li><strong> Progressing Your Research Project Builder:</strong> apply what you learn in the chapter to your own research project and gradually build your full proposal.</li><li><strong>Downloadable datasets in Excel:</strong> practice manipulating, analysing, and reporting data that will help you demonstrate your own more effectively in your project.<p></p><li><strong>Embedded glossary:</strong> gain immediate access to all the key terms for easy study and quick look-up.</li><li><strong>Online survey Heightening Awareness of Research Philosophy (HARP):</strong> understand more about their own research philosophy and how it affects their research project.</li></ul><p><strong>Discover more about <a href="https://www.pearson.com/en-gb/learning-platforms/revel.html" target="_blank">Revel<sup>®</sup></a>.</strong></p>

Mark N. K. Saunders

Philip Lewis

Adrian Thornhill

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