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Research Methods for Business Students, 9th edition

Published by Pearson (July 1, 2024) © 2024

  • Mark N. K. Saunders Professor of Business Research Methods, University of Birmingham
  • Philip Lewis Formerly of University of Gloucestershire
  • Adrian Thornhill Formerly of University of Gloucestershire
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  • More than a digital textbook
  • Multimedia content and practice integrated
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  • Anytime, anywhere learning

Revel® is the digital learning environment that brings to you the leading textbook in research for Business courses.

With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook if you are conducting a research-led project or dissertation.

Ranked as the most highly cited text in Business, Marketing, Accounting & Economics!
According to the Financial Times' Teaching Power Rankings (research by Open Syllabus)

Revel means reading reimagined:

Powerful multimedia tools
  • Video, image content and articles: support your learning, with open-response activities encouraging you to participate in group discussions in class and take notes.
  • Audio recordings: access real-life experiences about research projects, with practice tips and tricks as well as valuable lessons – coming from actual students, for you.
Activity Learning Features
  • Progressing Your Research Project Builder: apply what you learn in the chapter to your own research project and gradually build your full proposal.
  • Downloadable datasets in Excel: practice manipulating, analysing, and reporting data that will help you demonstrate your own more effectively in your project.

  • Embedded glossary: gain immediate access to all the key terms for easy study and quick look-up.
  • Online survey Heightening Awareness of Research Philosophy (HARP): understand more about their own research philosophy and how it affects their research project.

Discover more about Revel®.

Brief Contents

  1. Research, reflective diaries and the purpose of this book
  2. Generating a research idea and developing your research proposal
  3. Critically reviewing the literature
  4. Understanding research philosophy and approaches to theory development
  5. Formulating the research design
  6. Negotiating access and research ethics
  7. Selecting samples
  8. Obtaining and evaluating secondary data
  9. Collecting primary data using observation
  10. Collecting primary data using interviews and diaries
  11. Collecting primary data using questionnaires
  12. Analysing data quantitatively
  13. Analysing data qualitatively
  14. Writing and presenting the project report
  • Appendix 1: Systems of referencing
  • Appendix 2: Calculating the minimum sample size
  • Appendix 3: Guidelines for non-discriminatory language

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