Research Methods for Business Students, 9th edition

Published by Pearson (July 1, 2024) © 2024

  • Mark N. K. Saunders Professor of Business Research Methods, University of Birmingham
  • Philip Lewis Formerly of University of Gloucestershire
  • Adrian Thornhill Formerly of University of Gloucestershire
Products list

Access details

  • Instant 180-day access fulfilled by Pearson
  • Offline and online access via mobile app
  • NB does NOT include access to MyLab/Mastering
  • 3 months free access to language learning support with Mondly

Features

  • Intuitive search and audiobook*
  • Videos, quizzes and interactives
  • Translate text into 100+ languages
  • Create notes and flashcards
  • AI-powered support*

*Available for some titles

Products list

Details

  • A print text
  • Free shipping
Products list

Access details

  • Register via our Revel page to complete your purchase
  • A Course ID link or VLE link from your instructor is required
  • Instant access once purchased

Features

  • More than a digital textbook
  • Multimedia content and practice integrated
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • Anytime, anywhere learning

The market-leading textbook that offers clear, robust and pragmatic guidance to your research project.

With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook if you are conducting a research-led project or dissertation.

Ranked as the most highly cited text in Business, Marketing, Accounting & Economics!

According to the Financial Times' Teaching Power Rankings (research by Open Syllabus)

For more information and tips on how to use this book, check out our full range of YouTube videos by Mark Saunders.

Written by experts, the textbook includes a range of updated and new features and self-study prompts to allow you to self-reflect and apply your knowledge to your own project. With a comprehensive glossary of over 750 research-related terms and the latest Companion Website providing online datasets, test questions and more case studies, you will also gain a deeper understanding of the relevant concepts and definitions.

From critically reviewing the literature and designing your research all the way to its completion, the book will guide you through the entire research process and will help you answer key questions such as:

  • How do I generate a research idea and design my research?
  • How do I review the literature critically?
  • Why is research philosophy relevant to my research?
  • How do I collect and analyse my data?
  • When and what do I need to write?
  • How can I do research virtually?

Check out Mark Saunders' top tips for studying business research methods to business students!

Further features, such as boxed examples of students' experiences, news articles, published management research, and a range of contemporary case studies, will support you as you progress with your work and help you overcome the challenges you meet along the way.

Also available in a Revel®edition.

Brief Contents

  1. Research, reflective diaries and the purpose of this book
  2. Generating a research idea and developing your research proposal
  3. Critically reviewing the literature
  4. Understanding research philosophy and approaches to theory development
  5. Formulating the research design
  6. Negotiating access and research ethics
  7. Selecting samples
  8. Obtaining and evaluating secondary data
  9. Collecting primary data using observation
  10. Collecting primary data using interviews and diaries
  11. Collecting primary data using questionnaires
  12. Analysing data quantitatively
  13. Analysing data qualitatively
  14. Writing and presenting the project report
  • Appendix 1: Systems of referencing
  • Appendix 2: Calculating the minimum sample size
  • Appendix 3: Guidelines for non-discriminatory language

Need help? Get in touch