<div>PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. <i>The Pyramid Principle </i>is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto's famous Pyramid Principle. Can your writing do without it?</div>

<p>Preface </p>
<p>Intro to Part I - The Minto Pyramid Principle: Logic in Writing</p>
<p>PART 1&nbsp; THE PYRAMID PRINCIPLE: LOGIC IN WRITING </p>
<ul>
    <li>1. Why a pyramid structure </li>
    <li>2. The substructures within the pyramid </li>
    <li>3. How to build a pyramid structure </li>
    <li>4. Fine points of introductions </li>
    <li>5. Deduction and induction: the difference </li>
    <li>6. How to highlight the structure </li>
</ul>
<p>Intro to Part 2 - The Minto Pyramid Principle: Logic in Thinking</p>
<p>PART 2&nbsp; THE PYRAMID PRINCIPLE: LOGIC IN THINKING </p>
<ul>
    <li>7. Questioning the order of a grouping </li>
    <li>8. Questioning the problem-solving process </li>
    <li>9. Questioning the summary statement </li>
    <li>10. Putting it into readable words </li>
</ul>
<p>Appendix: Problem Solving in Structureless Situations</p>
<p>&nbsp;</p>

<p><strong>GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.</strong></p><p><em>The Pyramid Principle</em> is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. </p><p>Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader.</p><p>Can your writing do without it?</p>

Barbara Minto

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Pyramid Principle, The: Logic In Writing and Thinking, 3rd edition

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