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Principles of Marketing Scandinavian Edition: Scandinavian Edition, 3rd edition

Published by Pearson (July 23, 2020) © 2020

  • Anders Parment Stockholm Business School
  • Philip Kotler Northwestern University
  • Gary Armstrong University of North Carolina

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Table of contents

Chapter 1 Marketing: creating customer value and engagement 

Chapter 2 Company and marketing strategy 

Chapter 3 Analysing the marketing environment 

Chapter 4 Marketing research to gain consumer insights 

Chapter 5 Sustainable marketing, social responsibility andethics 

Chapter 6 Consumer markets and consumer buyer behaviour 

Chapter 7 Business markets and business buyer behaviour 

Chapter 8 Customer value-driven marketing strategy: creating valuefor target customers

Chapter 9 Branding: developing strong brands 

Chapter 10 Products and services 

Chapter 11 Pricing strategies 

Chapter 12 Marketing channels 

Chapter 13 Marketing communications 

Chapter 14 Creating competitive advantage 

Author bios

Anders Parment isan award-winning researcher and author. He is a Senior Lecturer and Researcherin Marketing at Stockholm University School of Business. He has won severalprizes for his books and teaching, and is a well-known speaker andconsultant. 


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