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MyLab
Reach every student with MyLab®. This flexible digital platform combines trusted author content, online assessments and customisable features so you can personalise learning and improve results, one student at a time.
Published by Pearson (September 4, 2023) © 2024
Learn how to overcome the key marketing challenges within today's customer-value framework with the latest MyLab edition for Principles of Marketing.
Discover more about MyLab®Marketing.
Pearson MyLab® Marketing is not included in the main text.
Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor.
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