Marketing, 3rd edition
Published by Pearson (July 22, 2019) © 2019
- Michael R. Solomon Saint Joseph's University
- Greg W. Marshall Rollins College
- Elnora W. Stuart The University of South Carolina Upstate
- Bradley Barnes The Hang Seng University of Hong Kong
- Vincent-Wayne Mitchell University of Sydney Business School
- Wendy Tabrizi Aston University
Details
- A print edition
Details
- A print edition
Title overview
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.