Management Information Systems: Managing the Digital Firm, Global Edition, 16th edition

Published by Pearson (July 12, 2019) © 2019

  • Kenneth C. Laudon New York University
  • Jane P. Laudon New York University
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Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.

Forintroductory courses in IS (information systems) and MIS (managementinformation systems).

Theauthoritative, case-based study of IS in business today

ManagementInformation Systems: Managing the Digital Firm provides the most comprehensiveoverview of information systems used by business firms today, while drawingconnections between MIS and business performance. The Laudons are known fortheir outstanding real-world case studies, which describe how well-knowncompanies use IT to solve problems and achieve business objectives. Studentsdevelop sought-after skills, such as leading IS-related management discussionsand using IT to meet bottom-line results. Each chapter of the 16th editionfeatures all-new Interactive Sessions, new Video Cases, and a new CareerOpportunities section building practical job-seeking skills.

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PART I:ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE

1.Information Systems in Global Business Today

2. GlobalE-Business and Collaboration

3.Information Systems, Organizations, and Strategy

4. Ethicaland Social Issues in Information Systems

PART II:INFORMATION TECHNOLOGY INFRASTRUCTURE

5. ITInfrastructure and Emerging Technologies

6.Foundations of Business Intelligence: Databases and Information Management

7.Telecommunications, the Internet, and Wireless Technology

8. SecuringInformation Systems

PART III: KEYSYSTEM APPLICATIONS FOR THE DIGITAL AGE

9. AchievingOperational Excellence and Customer Intimacy: Enterprise Applications

10.E-commerce: Digital Markets, Digital Goods

11. ManagingKnowledge and Artificial Intelligence

12. EnhancingDecision Making

13. BuildingSystems

14. ManagingProjects

15. ManagingGlobal Systems

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