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International Business: The Challenges of Globalization, Global Edition, 10th edition

Published by Pearson (February 9, 2023) © 2023

  • John J. Wild University of Wisconsin-Madison
  • Kenneth L. Wild University of London

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For international business courses.

Develop cultural understanding in international business

International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject.

The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains current and relevant to those pursuing a career as a global entrepreneur.

Hallmark Features of This Title

An easy-to-read, integrative text

  • An integrative organizing framework helps students understand how all concepts of IB are related.
  • Conceptual material and specialized business activities are described using concrete terms.
  • Culturally rich chapter introductions use real world examples to sensitize readers to different cultures they may do business with in the future.

Comprehensive, yet concise coverage of concepts

  • Global Sustainability boxes promote social, economic, and environmental awareness.
  • Culture in the Global Workplace sections further introduce readers to different cultures and the way those people view business.

New and Updated Features

Current, relevant content

  • NEW and UPDATED: Chapter-opening vignettes, closing cases, examples, graphs, tables, and maps have all been thoroughly revised to reflect recent events and trends. They look at globalization, trade flows, info technology, the pandemic and remote work, inequality, 21st century workplace skills, and more.
  • NEW: An entire chapter is now devoted to ethics, social responsibility and sustainability in IB (Ch. 2), for dedicated study of these important topics.

Applications to aid student learning

  • UPDATED: Learning Objectives summarize the main concepts students should take away from each chapter.
  • NEW: Mini Cases examine international management and other important topics at companies such as Apple, Tesla, Samsung, Marvel, and more.
  • UPDATED: Global Manager boxes and Cultural Insights boxes address key issues in IB and make connections between the text and real world. New boxes examine global expansion, PESTLE analysis, and more.

Tools to assess student's understanding

  • UPDATED: Quick Study concept checks help students verify that they have retained the main concepts of the chapter.

Features of MyLab® Management for the 10th Edition

MyLab®is the teaching and learning platform that allows instructors to reach every student with powerful self-study material and assessments.
  • Teach your course your way: Whether you would like to build assignments or create your own questions, MyLab Management gives you the flexibility to create a course to fit your needs.
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  • Deliver trusted content: We partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and keep your students engaged.
  • Improve student results: When you teach with MyLab, student performance often improves. That is why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.

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Features of Pearson eText for the 10th Edition

Explore the challenges of international business, understanding the theory and terminology essential to successful business.

International Business: The Challenges of Globalization comprises a concise, comprehensive introduction to modern global entrepreneurship and its challenges to support students pursuing careers in this area.

Extend learning beyond the classroom with Pearson eText – an easy-to-use digital textbook.

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Features of Revel for the 10th Edition

Help your students stay engaged with this fresh, informative take on the subject.

International Business: The Challenges of Globalization is a brief, yet comprehensive text that examines the cultural barriers that can arise in international business.

An interactive mobile learning environment that replaces traditional text, driving student engagement and class participation.
  • Powerful multimedia tools, including video, audio, image content, and figure animations support student learning, improving engagement and discussion in class.
  • Videos explaining key concepts and theories offer overviews of the learning objectives and opportunities to demonstrate a connection between theory and practice.
  • Mini-sims in each chapter improve student engagement and offer relevant content.
Organise student learning and improve results with exercises and assessments.
  • A friendly writing style and accessible approach help you organise study material into manageable chunks.
  • Formative and summative assessments, self-assessments, and quizzes, including a powerful analytics tool, let you monitor student progress, finding areas for improvement and using them for class discussion.

PART 1: GLOBAL BUSINESS ENVIRONMENT

  1. Globalization Today
  2. Ethics, Social Responsibility, and Sustainability

PART 2: NATIONAL BUSINESS ENVIRONMENTS

  1. Cross-Cultural Business
  2. Political, Economic, and Legal Systems
  3. Economic Development of Nations

PART 3: INTERNATIONAL TRADE AND INVESTMENT

  1. International Trade Theory
  2. Governments and Trade
  3. Foreign Direct Investment
  4. Regional Economic Integration

PART 4: INTERNATIONAL FINANCIAL SYSTEM

  1. International Financial Markets
  2. International Monetary System

PART 5: INTERNATIONAL BUSINESS MANAGEMENT

  1. International Strategy and Organization
  2. Analyzing International Opportunities
  3. Selecting and Managing Entry Modes
  4. Developing and Marketing Products
  5. Managing International Operations
  6. Hiring and Managing Employees

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. 

Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors. Professor Wild is also a frequent speaker at universities and at national and international conferences.

The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organisations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals.

Kenneth L. Wild is affiliated with the University of London, England. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France.

Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organisations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences.

Dr. Wild's research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalisation of the world economy.

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Pearson eText

Extend learning beyond the classroom. Pearson eText is an easy-to-use digital textbook. It lets students customise how they study and learn with enhanced search and the ability to create flashcards, highlight and add notes all in one place. The mobile app lets students learn wherever life takes them, offline or online.

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