<p class="MsoNormal" style="margin-top:12.0pt"><a style="mso-comment-reference:JA_2;mso-comment-date:20200901T1157;mso-comment-parent:1;mso-comment-done:yes"></a><a style="mso-comment-reference:SA_1;mso-comment-date:20200901T1558;mso-comment-done:yes"><span style="mso-comment-continuation:2"><b><span style="font-size:10.0pt;line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif">Explore key concepts of managinginnovation and engage with latest developments in the field</span></b></span></a></p><p class="MsoNormal" style="margin-top:12.0pt"><b><i>Innovation Management and New Product Development</i>,7th Edition,</b> by Trott is an established textbook on innovation management,management of technology, new product development and entrepreneurship. It providesan evidence-based approach to managing innovation in a wide range of contexts,including manufacturing, services, small to large organisations and the privateand public sectors. The book keeps students abreast of the recent developmentsin the field of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter.</p><p class="MsoNormal">Clear and informed coverage of the management processes ofnew product development, coupled with a practical orientation of takingstudents through real-life challenges and dilemmas, makes it an essential textbookfor MBA, MSc and advanced undergraduate courses.</p><p class="MsoNormal"><o:p></o:p></p><p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:&quot;Open Sans&quot;,sans-serif;mso-fareast-font-family:&quot;Times New Roman&quot;">Pearson, theworld’s&nbsp;<i>learning</i>&nbsp;company.</span></b></p><div style="mso-element:comment-list"><div style="mso-element:comment"><div id="_com_2" class="msocomtxt" language="JavaScript"></div></div></div>

<p class="MsoNormal" style="margin: 12pt 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;"><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><strong>Preface<br></strong></span></p><strong></strong><p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;"><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><strong>Acknowledgements<br><o:p></o:p></strong></span></p><strong></strong><p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;"><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><strong>Plan of the book<br></strong></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;"><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><font face="Times New Roman" size="3"><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><strong>Part 1 Innovation management</strong></span></font></span><p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;"><font face="Times New Roman" size="3"><strong>&nbsp;</strong></font></p><font face="Times New Roman" size="3"><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">1.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Innovation management: an introduction <p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;">&nbsp;</p><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">2.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>National systems of innovation and entrepreneurship <p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;">&nbsp;</p><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">3.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Public sector innovation <p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;">&nbsp;</p><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">4.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Managing innovation within firms<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;">&nbsp;</p><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">5.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Operations and process innovation<span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><font face="Times New Roman" size="3"><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;"><strong>&nbsp;</strong></p><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><font face="Times New Roman" size="3"><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><strong>Part 2 Turning technology intobusiness</strong><p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;">&nbsp;</p><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">6.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Managing intellectual property<p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;">&nbsp;</p><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">7.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Managing organisational knowledge <p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;">&nbsp;</p><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">8.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Strategic alliances and networks <p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;">&nbsp;</p><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">9.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Management of research and development <p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;">&nbsp;</p><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">10.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp; </span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Open innovation and technology transfer <br><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><p><strong>Part 3 New product development </strong></p><p><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">1.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Business models </span></p><p><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">2.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Market adoption and technologydiffusion </span></span></p><p><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">3.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>New product development </span></span></span></p><p><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">4.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'>Market research and its influence onnew product development</span></span></span></span></p><p><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><font face="Times New Roman" size="3"><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><font face="Calibri">5.</font><span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span></span><span style='font-family: "Open Sans",sans-serif; font-size: 10pt;'>Managingthe new product development process </span></font></span></span></span></span></p><p><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><span style='font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: "Times New Roman";'><font face="Times New Roman" size="3"><span style='font-family: "Open Sans",sans-serif; font-size: 10pt;'><span style='line-height: 107%; font-family: "Open Sans",sans-serif; font-size: 10pt; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-fareast-language: EN-US; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA;'><strong>Index</strong></span></span></font></span></span></span></span></p></span></span></span></span></span></span></span></span></font></span></span><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p></span><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p></font><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p></span><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p></span><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p></span><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p></span><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p></span><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p></span><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p></span><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p></font><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;">&nbsp;</p><p class="MsoListParagraphCxSpLast" style="margin: 12pt 0cm 0pt 36pt; line-height: normal; text-indent: -18pt; vertical-align: baseline; mso-list: l0 level1 lfo1; mso-add-space: auto;"><span style='font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast;'><o:p></o:p></span>&nbsp;</p><p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;"><font face="Times New Roman" size="3"></font><o:p></o:p></p><p></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; line-height: normal; text-indent: -18pt; vertical-align: baseline;">&nbsp;</p>

<p class="MsoNormal" style="margin-top:12.0pt"><a style="mso-comment-reference:JA_2;mso-comment-date:20200901T1157;mso-comment-parent:1;mso-comment-done:yes"></a><a style="mso-comment-reference:SA_1;mso-comment-date:20200901T1558;mso-comment-done:yes"><span style="mso-comment-continuation:2"><b><span style="font-size:10.0pt;line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif">Explore key concepts of managinginnovation and engage with latest developments in the field</span></b></span></a></p><p class="MsoNormal" style="margin-top:12.0pt"><b><i>Innovation Management and New Product Development</i>,7th Edition,</b> by Trott is an established textbook on innovation management,management of technology, new product development and entrepreneurship. It providesan evidence-based approach to managing innovation in a wide range of contexts,including manufacturing, services, small to large organisations and the privateand public sectors. The book keeps students abreast of the recent developmentsin the field of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter.</p><p class="MsoNormal">Clear and informed coverage of the management processes ofnew product development, coupled with a practical orientation of takingstudents through real-life challenges and dilemmas, makes it an essential textbookfor MBA, MSc and advanced undergraduate courses.</p><p class="MsoNormal"><o:p></o:p></p><p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:&quot;Open Sans&quot;,sans-serif;mso-fareast-font-family:&quot;Times New Roman&quot;">Pearson, theworld's&nbsp;<i>learning</i>&nbsp;company.</span></b></p><div style="mso-element:comment-list"><div style="mso-element:comment"><div id="_com_2" class="msocomtxt" language="JavaScript"></div></div></div>

<p class="MsoNormal" style="margin: 0cm 0cm 8pt;"><b style=""><span style="line-height: 107%;"><font face="ARIAL" style="">Explore key concepts of managing innovation and engage with latest developments in the field<span style="font-size: 10pt;"><o:p></o:p></span></font></span></b></p><p class="MsoNormal" style="margin: 0cm 0cm 8pt;"><b><span style="line-height: 107%; font-size: 10pt;"><o:p><font face="ARIAL">&nbsp;</font></o:p></span></b></p><p class="MsoNormal" style="margin: 0cm 0cm 8pt;"><font face="ARIAL"><b><i><span style="line-height: 107%; font-size: 11pt;">Innovation Management and New Product Development</span></i><span style="line-height: 107%; font-size: 11pt;">, 7th Edition,</span></b><span style="line-height: 107%; font-size: 11pt;"> by Trott is an established textbook on innovation management, management of technology, new </span>product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. <o:p></o:p></font></p><p></p><p class="MsoNormal" style="margin: 0cm 0cm 8pt;"><font face="ARIAL"><o:p></o:p>&nbsp;</font></p><b><span style="line-height: 107%;"><font face="ARIAL" style="">Pearson, the world's&nbsp;learning&nbsp;company.</font></span></b><span style="line-height: 107%;"><font face="ARIAL" style="">&nbsp;</font><font face="Calibri" style="font-size: 10pt; font-family: &quot;Open Sans&quot;, sans-serif;"><span style="mso-special-character: comment;"></span><o:p></o:p></font></span>

<h4>Explore key concepts of managing innovation and engage with latest developments in the field</h4><p><strong>Innovation Management and New Product Development, 7th Edition,</strong> by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.</p><p>Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking students through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.</p>

<div class="c-section-headers-number-list_container"><h4 class="h5">Preface</h4><h4 class="h5">Acknowledgements</h4><h4 class="h5">Plan of the book</h4><h3>Part 1 Innovation management</h3><ol><li>Innovation management: an introduction</li></ol><ol start="2"><li>National systems of innovation and entrepreneurship</li></ol><ol start="3"><li>Public sector innovation</li></ol><ol start="4"><li>Managing innovation within firms</li></ol><ol start="5"><li>Operations and process innovation</li></ol><h3>Part 2 Turning technology intobusiness</h3><ol start="6"><li>Managing intellectual property</li></ol><ol start="7"><li>Managing organisational knowledge</li></ol><ol start="8"><li>Strategic alliances and networks</li></ol><ol start="9"><li>Management of research and development</li></ol><ol start="10"><li>Open innovation and technology transfer</li></ol><h3>Part 3 New product development</h3><ol start="11"><li>Business models</li><li>Market adoption and technologydiffusion</li><li>New product development</li><li>Market research and its influence onnew product development</li><li>Managingthe new product development process</li></ol><h4 class="h5">Index</h4></div>

<h3>Explore key concepts of managing innovation and engage with latest developments in the field.</h3><p><strong>Innovation Management and New Product Development, 7th Edition,</strong> by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.</p>

Paul Trott

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