Fundamentals of Strategy, 6th edition

Published by Pearson (December 13, 2023) © 2024

  • Richard Whittington Said Business School, University of Oxford
  • Duncan Angwin University College London & University of Nottingham
  • Patrick Regnér Stockholm School of Economics
  • Gerry Johnson Lancaster University School of Management
  • Kevan Scholes Sheffield Hallam University

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Help your students to understand and apply essential concepts and techniques of strategy.

Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.

Hallmark features of this title

Relevant, real-world examples encourage your students to put theory into practice.

  • Illustrations: Each chapter includes short illustrations to help your students understand how the theories of strategy apply to international organisations.
  • Case Studies: End-of-chapter case studies consolidate learning across different industries and sectors, preparing students for a variety of real-world challenges.

Content supported by highly effective learning-design principles.

  • Summaries: Each chapter concludes with a checklist, summarising the key points structured by using the questions at the start of each chapter.
  • Key readings: Suggestions for further reading help your students extend their understanding of the topics introduced.
  • Case exercises: Each chapter concludes with a case exercise suitable for class debate and development.
  • Instructor's manual: An instructor's manual is available to download for lecturers adopting this textbook.

"An excellent first introduction to strategic management." Penny Hoffmann-Becking, Senior Teaching Fellow, Imperial College Business School.

"I have used Fundamentals of Strategy to great effect in my programmes in multiple countries. This book has a domino effect in improving the quality of my teaching and students' experience."
Dr Ioannis Thanos, Assistant Professor, Athens University of Economics and Business.

"This book offers a reader-friendly approach to the subject matter. The abundance of real-world examples and cases provides students with ample opportunities to apply the content." Ingo Kleindienst, Professor of Strategic Management and International Business, Aarhus University.

New and updated features of this title

  • Updated throughout to reflect contemporary strategic issues, with a greater emphasis on business ecosystems, platforms, purpose and implementation.
  • New cases, illustrations and up-to-date approaches are included to help develop understanding of how theories apply to real-world scenarios and the strategic choices facing today's organisations.
  • New supporting content at the end of the book on ‘Working with strategy' for case study analysis and presentation provides students with further tools to develop their strategic analysis and communication skills.

Features of Pearson eTextbook for the 6th Edition

Improve your students' learning experience with a range of digital tools.

From fully online delivery to blended learning, this is a digital textbook with integrated resources designed to keep your students engaged and support their learning.

With eBooks your students can:

  • Customise how they study and add their own notes, bookmarks, and highlights directly in their eBook.
  • Organise study time and read online or offline, anytime, anywhere.
  • Optimise their studying and access learning content with their computer, mobile, and Android apps.
  • Study for their course with an environmentally friendly learning resource.

Find out more about the teaching benefits of Pearson eBooks.

  1. Introducing strategy
  2. Macro-environment analysis
  3. Industry and sector analysis
  4. Resources and capabilities analysis
  5. Purpose and culture
  6. Business strategy and models
  7. Entrepreneurship and innovation
  8. Corporate strategy
  9. Strategy in action

Appendix: Working with strategy

Richard Whittington, MA, MBA, PhD is a Professor of Strategic Management at the Saïd Business School and Millman Fellow at New College, University of Oxford. He is the author of eleven books, including Opening Strategy: Professional Strategists and Practice Change, 1960 to Today (2019), and has previously been Associate Editor of the Strategic Management Journal.

Richard has had full or visiting positions at the Harvard Business School, HEC Paris, Imperial College London, the University of Toulouse, and the University of Warwick. He is active in executive education and consulting internationally.

Duncan Angwin, MA, MPhil, MBA, PhD is Professor in Strategic Management at University College London and Honorary Professor at University of Nottingham. He has authored twelve books and over fifty refereed articles in journals such as Academy of Management Learning & Education, Administrative Science Quarterly (ASQ), California Management Review, MIT Sloan Management Review, and Organization Studies. He has also served on many editorial boards, including Journal of Management Studies.

Duncan teaches strategy to executives internationally. He has won over €10m in research grants and currently focuses on international M&A and strategy practices. Duncan is also an elected council member of the Chartered Association of Business Schools (CABS). See http://www.duncanangwin.com

Patrick Regnér, BSc, MSc, PhD, is a Professor of Strategic Management at the Stockholm School of Economics. He has published in leading journals, including Strategic Management Journal, Journal of International Business, Human Relations Academy of Management Review, Journal of Management Studies, and Long Range Planning. He has extensive teaching experience on all academic levels at several international institutions. He does executive teaching, consulting, and coaching with managers and organisations worldwide and is a senior advisor at strategy advisory firm Value Formation. His current research focuses on strategy creation and business models.

Gerry Johnson, BA, Ph.D. is an Emeritus Professor of Strategic Management at Lancaster University School of Management. He has also taught at Strathclyde Business School, Cranfield School of Management, Manchester Business School, and Aston University.

Gerry is the author of numerous books and his research has been published in many of the foremost management research journals in the world. He also works with senior management teams on issues of strategy development and strategic change.

Kevan Scholes MA, Ph.D., DMS, CIMgt, FRSA is the Principal Partner of Scholes Associates – specialising in Strategic Management. He is also an Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School, UK, with extensive experience in teaching strategy to undergraduate and postgraduate students both in the UK and abroad.

Kevan has also experience in management development work in private and public sector organisations. He has been an advisor in management development to a number of national bodies and is a Companion of The Chartered Management Institute.

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