Financial Times Essential Guide to Writing a Business Plan, The: How To Win Backing To Start Up Or Grow Your Business, 3rd edition

Published by FT Publishing International (August 2, 2022) © 2023

  • Vaughan Evans
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It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that.

The essential knowledge you need to write a winning business plan – quickly and without fuss. With advice that's instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.


Part 1: Preparing your plan

1. Essential preparation

Part 2: Writing your plan

2. The business

3. Market demand

4. Competition

5. Strategy

6. Resources

7. Financials and forecasts

8. Risk, opportunity and sensitivity

9. Conclusion

Part 3: Using your plan

10. Pitching your plan

11. Setting targets

12. Performing to plan

13. Epilogue: Beware these characters!

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