Fashion, Pearson New International Edition, 9th edition

For courses in Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis.

Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

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For courses in Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis. Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

New to the Edition

Includes new and updated information in all four parts such as:

· Shifting demographic patterns–Fashion Fundamentals

· Developments in globalization, sourcing, imports and quotas–Fashion Fundamentals

· Bamboo fiber–Textile Industry

· Fair trade textiles–Textile Industry

· Global production–Textile Industry

· Nano-technology–Textile Industry

· New designer profiles–Manufacturing

· New generation of designers–Manufacturing

· Celebrity brands–Manufacturing

· Global markets–Manufacturing

· Mixed-use shopping centers–Retailing

· Mergers and acquisitions–Retailing

· Spin-off concepts–Retailing

· E-tailing and more–Retailing

Hallmark Features

Completely updated content throughout–contains information on the growth of men's wear and accessories, the impact of computer technology on production and distribution, and new information on global sourcing.

· Provides students with the most up-to-date information on fashion fundamentals, textiles, manufacturing, and retailing.

Part I focuses on the Fashion Fundamentals–including the latest information on changing U.S. demographics, new developments in globalization, sourcing, imports and quota elimination, trade agreements, technological advances in garment and textile production, fashion business communications, e-commerce, database marketing, and merchandise information systems.

· Keeps students up-to-date in the constantly changing world of fashion.

Part II discusses information related to the Textile Industry–including new marketing strategies; statistics and technical information; newest high-tech fiber development including PLA, spider silk, and casein; Nano-technology and “Smart” or “Performance” fabrics; and new information on trims.

· Provides the latest information in fibers, techniques and technology.

Part III covers changes in Manufacturing–such as recent information on designers and international fashion centers; product development, merchandising, and scheduling; and global sourcing and imports.

· Highlights the changing face of designers in the industry and the centers of fashion throughout the world.

Part IV discusses Retailing–including the latest in mergers and acquisitions, global markets and expansion, spin-off concepts and e-tailing.

· Enables students to understand the bu

New to the Edition

Includes new and updated information in all four parts such as:

· Shifting demographic patterns–Fashion Fundamentals

· Developments in globalization, sourcing, imports and quotas–Fashion Fundamentals

· Bamboo fiber–Textile Industry

· Fair trade textiles–Textile Industry

· Global production–Textile Industry

· Nano-technology–Textile Industry

· New designer profiles–Manufacturing

· New generation of designers–Manufacturing

· Celebrity brands–Manufacturing

· Global markets–Manufacturing

· Mixed-use shopping centers–Retailing

· Mergers and acquisitions–Retailing

· Spin-off concepts–Retailing

· E-tailing and more–Retailing