Essential Economics for Business, 7th edition

Essential economic concepts applied to the real world of business

For one-semester courses covering economic principles for business students

Essential Economics for Business provides a short course in economic principles as they apply to the business environment, as well as additional business-related topics not typically covered in an introductory economics textbook, such as the business organisation and strategy.

The instructor's resources for this edition include PowerPoints, a Testbank with questions to test your students' understanding, as well as animated models and workshop ideas for you and your students.

Additionally, free student website accompanies this book for additional learning support, including animated explainers of key economic models, multiple choice questions, extra case studies and answers to in-text questions.

This edition includes a Companion Website.

Hallmark features of this title

A direct, straightforward written style with content that supports your students' understanding and revision.

• 29 Key Ideas highlighted and explained where they first appear, are fundamental to the study of economics, and students can use them in a variety of contexts to "think like an economist".
• Part opening sections & chapter opening sections introduce the material to be covered and identify the key business issues
• Detailed summaries at the end of each section allow your students to check their comprehension of a section's contents.
• Boxes with additional applied material make learning more interesting, helping business students relate economic theory to their other subjects and the world of business generally.
• All technical terms are highlighted and clearly defined in the margin - an especially useful feature in your students' revision.
• A list of relevant websites can be found in detail in the Web Appendix at the end of the book.

New and updated features of this title

This seventh edition of Essential Economics for Business has been substantially revised to reflect contemporary issues, debates and policy interventions including as a result of:

• The Covid-19 pandemic
• Brexit
• Rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy, input and food prices following the Russian invasion of Ukraine.

Further features of this title

A variety of questions and activities encourage an active and reflective learning process

• Pause for Thought questions challenge students to reflect on what they have just read.
• Box questions, with answers available on the lecturer's website, allow students to assess their own understanding.
• Student activities included in each box are designed to help your students develop important skills around research, data analysis and the communication of economic ideas and principles.
• Review questions at the end of each chapter are designed to test students' understanding of the chapter's salient points.
• 112 additional case studies appear on the companion website and contain questions for students to reflect on, with answers available on the lecturer's site.