<p><b>Why study Economics for Business</b><b></b></p><p><b>Good economic decision making is fundamental to the success of business</b><b></b></p><p>&nbsp;</p><p><b>Economic decisions&nbsp;</b>lie at the heart of business. Economics is all about the&nbsp;<b>choices between alternatives&nbsp;</b>and how to weigh up their costs and benefits. Studying this book will help you understand such choices and how to make them successfully when you take up a job or perhaps run your own business.</p><p>&nbsp;</p><p>Businesses need to make choices of what and how much to produce, what techniques to use, who to employ, what investment to make, where to locate, what markets to develop and how best to compete with rivals. Economics helps them make the&nbsp;<b>right decisions</b>.</p><p>&nbsp;</p><p>But making the right decisions depends on the&nbsp;<b>economic environment</b>&nbsp;in which businesses operate. For example,&nbsp;<b>government policy</b>&nbsp;affects business: whether through taxation, subsidies, training and education, regulation or trade policies.</p><p>&nbsp;</p><p>The economic environment is also affected by&nbsp;<b>trade relations</b>&nbsp;and the actions of&nbsp;<b>international bodies </b>such as the World Trade Organization (WTO) and the International Monetary Fund (IMF). Issues such as Brexit, trade deals and migration crucially affect businesses. The book shows you how.</p><p>&nbsp;</p><p>You will be studying all these issues and more in this book. It will give you the<b>&nbsp;skills</b>&nbsp;to&nbsp;<b>advise</b>&nbsp;businesses and other organisations on how best to achieve their objectives. The advice of economists is crucial to good decision making.</p><p>&nbsp;</p><p>But to give good advice requires&nbsp;<b>understanding&nbsp;</b>issues and&nbsp;<b>assessing evidence</b>. Studying economics helps to give you this understanding and makes you a better&nbsp;<b>problem solver</b>.</p>

<div class="c-section-headers-number-list_container"><h2><strong>Brief Contents</strong></h2><h4 class="h5">About the authors</h4><h4 class="h5">Preface</h4><h4 class="h5">Publisher's acknowledgements</h4><h3>PART A BUSINESS AND ECONOMICS</h3><ol><li>The business environment and business economics</li><li>Economics and the world of business</li><li>Business organisations</li></ol><h3>PART B BUSINESS AND MARKETS</h3><ol start="4"><li>The working of competitive markets</li><li>Business in a market environment</li></ol><h3>PART C BACKGROUND TO DEMAND</h3><ol start="6"><li>Demand and the consumer</li><li>Behavioural economics of the consumer</li><li>Firms and the consumer</li></ol><h3>PART D BACKGROUND TO SUPPLY</h3><ol start="9"><li>Costs of production</li><li>Revenue and profit</li></ol><h3>PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS</h3><ol start="11"><li>Profit maximisation under perfect competition and monopoly</li><li>Profit maximisation under imperfect competition</li><li>Alternative theories of the firm</li></ol><h3>PART F SUPPLY: ALTERNATIVE STRATEGIES</h3><ol start="14"><li>An introduction to business strategy</li><li>Growth strategy</li><li>The small-firm sector</li><li>Pricing strategy</li></ol><h3>PART G THE FIRM IN THE FACTOR MARKET</h3><ol start="18"><li>Labour markets, wages and industrial relations</li><li>Investment and the employment of capital</li></ol><h3>PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS</h3><ol start="20"><li>Reasons for government intervention in the market</li><li>Government and the firm</li><li>Government and the market</li></ol><h3>PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT</h3><ol start="23"><li>Globalisation and multinational business</li><li>International trade</li><li>Trading blocs</li></ol><h3>PART J THE MACROECONOMIC ENVIRONMENT</h3><ol start="26"><li>The macroeconomic environment of business</li><li>The balance of payments and exchange rates</li><li>The financial system, money and interest rates</li><li>Business activity, unemployment and inflation</li></ol><h3>PART K MACROECONOMIC POLICY</h3><ol start="30"><li>Demand-side policy</li><li>Supply-side policy</li><li>International economic policy</li></ol><h4 class="h5">Web appendix</h4><h4 class="h5">Key ideas</h4><h4 class="h5">Glossary</h4><h4 class="h5">Index</h4></div>

<h3><strong>Engage your students in the methods and techniques for successful decisions in the business environment with this market-leading text.</strong></h3>
<p><strong>Economics for Business</strong>, 8<sup>th</sup> edition is an industry-leading text aiming to help your students get a deeper understanding of the concepts and factors that affect decisions in the business environment.</p>
<p>Its clear writing style, combined with a plethora of useful up-to-date features and real-life case studies, make this edition an essential guide that will encourage your students to develop the necessary skills for a career in the field.</p>
<p><strong>Engage your students further with the content via the </strong><a href="https://www.pearson.com/uk/educators/higher-education-educators/products-and-services/course-resources-and-content/revel-sloman/revel-.html"><strong>Revel<sup>&reg;</sup></strong></a><strong> edition for this text, the new interactive, fully digital experience.</strong></p>

<div class="c-section-headers-number-list_container">
<h3><strong>Brief Contents</strong></h3>
<h4 class="h5">About the authors</h4>
<h4 class="h5">Preface</h4>
<h4 class="h5">Publisher's acknowledgements</h4>
<h3>PART A BUSINESS AND ECONOMICS</h3>
<ol>
<li>The business environment and business economics</li>
<li>Economics and the world of business</li>
<li>Business organisations</li>
</ol>
<h3>PART B BUSINESS AND MARKETS</h3>
<ol start="4">
<li>The working of competitive markets</li>
<li>Business in a market environment</li>
</ol>
<h3>PART C BACKGROUND TO DEMAND</h3>
<ol start="6">
<li>Demand and the consumer</li>
<li>Behavioural economics of the consumer</li>
<li>Firms and the consumer</li>
</ol>
<h3>PART D BACKGROUND TO SUPPLY</h3>
<ol start="9">
<li>Costs of production</li>
<li>Revenue and profit</li>
</ol>
<h3>PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS</h3>
<ol start="11">
<li>Profit maximisation under perfect competition and monopoly</li>
<li>Profit maximisation under imperfect competition</li>
<li>Alternative theories of the firm</li>
</ol>
<h3>PART F SUPPLY: ALTERNATIVE STRATEGIES</h3>
<ol start="14">
<li>An introduction to business strategy</li>
<li>Growth strategy</li>
<li>The small-firm sector</li>
<li>Pricing strategy</li>
</ol>
<h3>PART G THE FIRM IN THE FACTOR MARKET</h3>
<ol start="18">
<li>Labour markets, wages and industrial relations</li>
<li>Investment and the employment of capital</li>
</ol>
<h3>PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS</h3>
<ol start="20">
<li>Reasons for government intervention in the market</li>
<li>Government and the firm</li>
<li>Government and the market</li>
</ol>
<h3>PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT</h3>
<ol start="23">
<li>Globalisation and multinational business</li>
<li>International trade</li>
<li>Trading blocs</li>
</ol>
<h3>PART J THE MACROECONOMIC ENVIRONMENT</h3>
<ol start="26">
<li>The macroeconomic environment of business</li>
<li>The balance of payments and exchange rates</li>
<li>The financial system, money and interest rates</li>
<li>Business activity, unemployment and inflation</li>
</ol>
<h3>PART K MACROECONOMIC POLICY</h3>
<ol start="30">
<li>Demand-side policy</li>
<li>Supply-side policy</li>
<li>International economic policy</li>
</ol>
<h4 class="h5">Web appendix</h4>
<h4 class="h5">Key ideas</h4>
<h4 class="h5">Glossary</h4>
<h4 class="h5">Index</h4>
</div>

<h3><strong>Everything you need to know about the methods and techniques for successful decisions in the economic business environment. </strong></h3>
<p><strong>Economics for Business</strong>, 8<sup>th</sup> edition is an industry-leading text aiming to help you learn about the essential decision-making principles in the business environment.</p>
<p>Accessible and easy to understand, the edition offers an extensive analysis of the concepts and factors that could affect decisions in smaller or larger-scale businesses.</p>
<p>With a plethora of useful features and real-life case studies, this is a must-read introduction to the field that will give you valuable tools for your future career in business.</p>
<p><strong>This edition includes a <a href="https://wps.pearsoned.co.uk/ema_uk_he_sloman_economics_business_8e/">Companion Website</a> and a <a href="https://www.pearson.com/uk/educators/higher-education-educators/products-and-services/course-resources-and-content/revel-sloman/revel-.html">Revel<sup>&reg;</sup></a> edition.</strong></p>

John Sloman

Dean Garratt

Jon Guest

Elizabeth Jones

A digital version of the text you can personalize and read online or offline.

eTextbook

Economics for Business

An interactive, digital, and mobile learning environment that replaces the traditional printed text.

Revel

Revel for Economics for Business

Instant Access

Economics for Business, 8th edition

Access details

Features

Everything you need to know about the methods and techniques for successful decisions in the economic business environment.

Brief Contents

About the authors

Preface

Publisher's acknowledgements

PART A BUSINESS AND ECONOMICS

PART B BUSINESS AND MARKETS

PART C BACKGROUND TO DEMAND

PART D BACKGROUND TO SUPPLY

PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

PART F SUPPLY: ALTERNATIVE STRATEGIES

PART G THE FIRM IN THE FACTOR MARKET

PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

PART J THE MACROECONOMIC ENVIRONMENT

PART K MACROECONOMIC POLICY

Web appendix

Key ideas

Glossary

Index

Revel