Economics for Business, 8th edition

Published by Pearson (October 3, 2019) © 2020

  • John Sloman University of Bristol
  • Dean Garratt Aston Business School
  • Jon Guest Aston Business School
  • Elizabeth Jones University of Warwick

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ISBN-13: 9781292239323
Economics for Business
Published 2019

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Everything you need to know about the methods and techniques for successful decisions in the economic business environment.

Economics for Business, 8th edition is an industry-leading text aiming to help you learn about the essential decision-making principles in the business environment.

Accessible and easy to understand, the edition offers an extensive analysis of the concepts and factors that could affect decisions in smaller or larger-scale businesses.

With a plethora of useful features and real-life case studies, this is a must-read introduction to the field that will give you valuable tools for your future career in business.

This edition includes a Companion Website and a Revel® edition.

Brief Contents

About the authors

Preface

Publisher's acknowledgements

PART A BUSINESS AND ECONOMICS

  1. The business environment and business economics
  2. Economics and the world of business
  3. Business organisations

PART B BUSINESS AND MARKETS

  1. The working of competitive markets
  2. Business in a market environment

PART C BACKGROUND TO DEMAND

  1. Demand and the consumer
  2. Behavioural economics of the consumer
  3. Firms and the consumer

PART D BACKGROUND TO SUPPLY

  1. Costs of production
  2. Revenue and profit

PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

  1. Profit maximisation under perfect competition and monopoly
  2. Profit maximisation under imperfect competition
  3. Alternative theories of the firm

PART F SUPPLY: ALTERNATIVE STRATEGIES

  1. An introduction to business strategy
  2. Growth strategy
  3. The small-firm sector
  4. Pricing strategy

PART G THE FIRM IN THE FACTOR MARKET

  1. Labour markets, wages and industrial relations
  2. Investment and the employment of capital

PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

  1. Reasons for government intervention in the market
  2. Government and the firm
  3. Government and the market

PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

  1. Globalisation and multinational business
  2. International trade
  3. Trading blocs

PART J THE MACROECONOMIC ENVIRONMENT

  1. The macroeconomic environment of business
  2. The balance of payments and exchange rates
  3. The financial system, money and interest rates
  4. Business activity, unemployment and inflation

PART K MACROECONOMIC POLICY

  1. Demand-side policy
  2. Supply-side policy
  3. International economic policy

Web appendix

Key ideas

Glossary

Index

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