E-commerce 2023–2024: business. technology. society., Global Edition, 18th edition

Published by Pearson (August 2, 2024) © 2024

  • Kenneth C. Laudon New York University
  • Carol Guercio Traver Azimuth Interactive , New York University
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E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

PART I: INTRODUCTION TO E-COMMERCE

  1. The Revolution is Just Beginning
  2. E-commerce Business Models and Concepts

PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

  1. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
  2. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  3. E-commerce Security and Payment Systems

PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES

  1. E-commerce Marketing and Advertising Concepts
  2. Social, Mobile, and Local Marketing
  3. Ethical, Social, and Political Issues in E-commerce

PART VI: E-COMMERCE IN ACTION

  1. Online Retail and Services
  2. Online Content and Media
  3. Social Networks, Auctions, and Portals
  4. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Index

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