Doing Research in Business and Management, 2nd edition

Published by Pearson (September 8, 2017) © 2018

  • Mark N. K. Saunders Professor of Business Research Methods, University of Birmingham
  • Philip Lewis Formerly of University of Gloucestershire
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One of the leading texts in research for business courses, now in a practical, digital eTextbook

Doing Research in Business Management, 2nd edition, introduces you to the theory and techniques of research methods, bringing the subject to life with clear tables and diagrams, taking the most recent methods into consideration.

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About this book

About the authors

Acknowledgements

  1. Choosing your research topic
  2. Reviewing the literature
  3. Managing the research process
  4. Using secondary data
  5. Choosing your research design
  6. Collecting data
  7. Analysing data
  8. Writing and presenting the research proposal

Bibliography

Appendix

Index

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