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Definitive Business Plan, The: The Fast Track To Intelligent Planning For Executives and Entrepreneurs, 3rd edition

Published by FT Publishing International (June 21, 2012) © 2012

  • Richard Stutely
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This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise.

Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for.

Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.

This new edition has been completely updated throughout.

About the author

Acknowledgements

Foreword

Introduction to the First Edition

Introduction to the Revised Second Edition

Introduction to the Third Edition

Symbols used

1    What’s it all about?

Have you heard the one about …    

Who should read this book  

A quick fix or a longer-term tool?    

What is a plan anyway?      

Why bother?          

Key objectives for your plan

Your target audience          

Ten steps to a successful business plan        

Don’t trust consultants        

Who writes the business plan?         

How to use this book          

2    A winning presentation   

A concise communication   

Computer software 

Make it feel good   

First thoughts on layout       

Creating an outline document          

3    Getting down to it

Why?        

When you don’t want to be a big fish           

What to do if you have several businesses    

Your list of contents           

The executive summary      

The conclusion       

Responsibilities – and the timetable  

Be a SWOT

Where now?          

4    Know yourself      

Taking stock          

Start with the basics           

The central objective          

Are you visionary? 

How did you arrive here?

Some numbers to please the bankers           

Building up value

The all-important management team

Business organisation

Business infrastructure

Products and services

Core competencies

The next step

5    Know the world

For or against you?

The next steps

Collecting information

Understanding the world at large

Business partners

The market – what you are fighting for

The industry – what you are up against

Competitive advantages

Now write about it

Moving on

6    The core of your plan

A strategy and an operating plan

Portfolio strategy – what businesses should you have?

 Business strategies to satisfy your desires

Strategies for department managers

Resource requirements

Strategic objectives

Documenting the strategy

Creating an operating plan

Documenting the operating plan

Onwards

7    About these numbers

‘The time has come’, the walrus said, ‘to speak of other things’

Varying views of t

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