Business Model Navigator, The: The Strategies Behind The Most Successful Companies, 2nd edition
Published by FT Publishing International (August 18, 2020) © 2021
- Oliver Gassmann
- Karolin Frankenberger St Gallen University
- Michaela Choudury
- Michaela Csik St Gallen University
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This edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.
Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
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- PART ONE How to drive business model innovation 1 What is a business model and why should it be innovated?
- 2 The Business Model Navigator
- 3 Managing change
- PART TWO 55+ winning business models – and what they can do for you
- 1 Add-On
- 2 Affiliation
- 3 Aikido
- 4 Auction
- 5 Barter
- 6 Cash Machine
- 7 Cross-Selling
- 8 Crowdfunding
- 9 Crowdsourcing
- 10 Customer Loyalty
- 11 Digitalisation
- 12 Direct Selling
- 13 E-commerce
- 14 Experience Selling
- 15 Flat Rate
- 16 Fractional Ownership
- 17 Franchising
- 18 Freemium
- 19 From Push to Pull
- 20 Guaranteed Availability
- 21 Hidden Revenue
- 22 Ingredient Branding
- 23 Integrator
- 24 Layer Player
- 25 Leverage Customer Data
- 26 Licensing
- 27 Lock-In
- 28 Long Tail
- 29 Make More of It
- 30 Mass Customisation
- 31 No Frills
- 32 Open Business
- 33 Open Source
- 34 Orchestrator
- 35 Pay Per Use
- 36 Pay What You Want
- 37 Peer to Peer
- 38 Performance-Based Contracting
- 39 Razor and Blade
- 40 Rent Instead of Buy
- 41 Revenue Sharing
- 42 Reverse Engineering
- 43 Reverse Innovation
- 44 Robin Hood
- 45 Self-Service
- 46 Shop in Shop
- 47 Solution Provider
- 48 Subscription
- 49 Supermarket
- 50 Target the Poor
- 51 Trash to Cash
- 52 Two-Sided Market
- 53 Ultimate Luxury
- 54 User Design
- 55 White Label
- 56 Sensor as a Service
- 57 Virtualisation
- 58 Object Self-Service
- 59 Object as Point of Sale
- 60 Prosumer
- PART THREE Finished reading? Let’s implement!
- 10 recommendations to innovate your business model
- The 55+ models at a glance
- Glossary
Prof. Dr. Oliver Gassmann is Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards.Â
Prof. Dr. Karolin Frankenberger is Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50, the world’s foremost resource for sharing leading management ideas of our age. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges.Â
Dr. Michaela Choudury is a business model innovation expert, business professional and innovation lecturer with more than ten years of experience in digital innovation and transformation. She worked within the Digital Lead Scale-up and Acceleration division at LafargeHolcim, as a Senior Consultant at the BMI lab as well as a Research Assistant at the Institute for Technology Management at the University of St. Gallen. Currently, she is a Senior Manager within the International Marketplace Unit of Ringier. She received her PhD at the University of St. Gallen and was a Visiting Researcher at the Center for Design Research at Stanford University.Â
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